Digital Growth Marketing Lead

Mumbai1mo ago

Seniority: Lead

About the role

Role : Digital Growth Marketing Lead,  Location :Mumbai, India  Reporting to: Director of Marketing    Role summary  As Digital Growth Marketing Lead, you will be the IC owner for Neysa’s digital growth engine, from discoverability and journeys to measurement and optimization.  This is not a “channels and dashboards” role. Your real work is to understand how our ICP buys, then design and run digital journeys that move them from “AI curious” to “Neysa‑serious” to “profitable customer”, across search, social, website, CRM, agents and product surfaces.  The role reports into the Director of Marketing and is the natural succession path to Head of Digital Growth as we scale. You’ll orchestrate agencies, AI tools and systems rather than build a large in‑house team.  What you will own  <ol> <li> Digital growth strategy and journeys</li> </ol> <ul> <li data-leveltext="" data-font="Symbol" data-listid="22" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Define how digital contributes to Neysa’s revenue engine: who we target, how they find us, and what journeys they should experience from awareness to serious evaluation. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="22" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Translate market and user insight into clear ICP definitions (enterprises with in‑house data science, AI‑first SaaS, global AI providers with India traffic) and segment‑specific paths. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="22" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Decide where not to play, channels, geos and motions that are noise at our stage and focus resources on the highest‑leverage bets. </li> </ul> <ol> <li> Systems,stackand measurement </li> </ol> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Stitch together Neysa’s marketing stack, website hub, HubSpot (migration from Zoho), HighPerformr and other tools, into flexible, experiment‑friendly flows, not rigid campaigns. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Design journey logic for discovery, education, evaluation and expansion for both net‑new and existing customers, including clear criteria for who goes to Sales vs Community. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Build measurement that actually serves decisions: discoverability, depth of engagement, ICP fit and profitable revenue, rather than vanity MQL or CAC dashboards. </li> </ul>   <ol> <li> Demand,discoveryand trust </li> </ol> <ul> <li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Improve discoverability of Neysa and our problem space with minimal spend via SEO, AI search optimization, content hubs and pinpointed SEM. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Plan and run focused experiments across Google Ads, LinkedIn and niche surfaces like Substack, Reddit and Medium, then double down based on efficiency and strategic fit. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Co‑create trust‑building assets with Product Marketing: explainers, benchmarks, blueprints and selection frameworks that de‑risk decisions for AI/ML teams and CXOs. </li> </ul> <ol> <li>Community‑firstmotions </li> </ol> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Partner with the Community, Social and Content Marketing team to make digital both a funnel into and out of India’s AI builder community: events, AMAs, hackathons, AI Community Hub, social channels and learning programs. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Use digital signals to identify and nurture early adopters, AI practitioners and enterprise champions who become advocates, referrers and speakers. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Help design HubSpot‑like inbound mechanics that fit our world: utilities, frameworks and templates that make Neysa the default reference for “how to build AI in India the right way”. </li> </ul> <ol> <li> GTM partnership and internal influence</li> </ol> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Join key customer conversations with Sales to hear unfiltered user insight, shape narratives and test messaging in the wild. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Work with Product Marketing on positioning and with Field/Events Marketing to ensure digital amplifies offline plays before, during and after events. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Feed back market and user insight into product, service and GTM decisions so we stay ahead of hyperscalers and proxy competitors. </li> </ul> How we’ll measure success  You will not be measured on lead volume alone. What matters:  <ul> <li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Discoverability: how easily the right ICPs find and recognize Neysa with minimal spend. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Trust and intent: repeat engagement, depth of content consumption, progression into high‑quality conversations. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Pipeline quality: share of inbound that fits Neysa’s ICP and unit economics, not just deal count. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Efficient growth: pipeline‑to‑spend and revenue‑to‑spend efficiency in line with our gross margin and IRR focus.  </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1">System strength: robustness and adaptability of journeys and martech to support new motions without constant re‑wiring. </li> </ul> What you bring  Must‑haves  <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">6–10 years in B2B digital growth / performance / demand gen roles, ideally across SaaS, cloud or infra‑adjacent products. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Evidence that you have learned a complex new domain from scratch and turned that insight into digital journeys and revenue outcomes. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Deep, hands‑on experience across SEO, SEM, paid social, website CRO, marketing automation and basic attribution. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1">Strong experimentation muscle: you know how to set up tests, read noisy signals and call when to scale, persist or kill.  </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1">Experience orchestrating agencies and partners and a bias for using AI and automation to replace “hands and legs” work. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1">High comfort with ambiguity and fast‑moving markets; you can think from first principles without waiting for perfect data. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1">Clear, concise communication; comfortable in customer meetings and with senior leadership. </li> </ul> Good‑to‑haves  <ul> <li data-leveltext="" data-font="Symbol" data-listid="17" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Exposure to AI / ML, cloud infra, GPU/compute, or developer‑facing products. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="17" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Experience using or building technical communities as a growth channel. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="17" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Prior stint as a senior IC with influence (dotted‑line leadership, mentoring, or informal team lead) with ambition to own a function in 12–24 months. </li> </ul> How we work  <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Brains in, hands and legs out: We hire for thinking, orchestration and ownership, then use agencies and AI for execution scale. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1">Lean, senior‑heavy team: Even at large ARR, we expect Marketing to stay small, sharp and close to the problem. </li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1">Mumbai‑first, flexible in practice: We want core GTM talent in Mumbai to shorten learning curves and keep feedback loops tight. </li> </ul> Why this role matters  If we get digital growth right, Neysa becomes the default choice for serious AI builders in India, the way AWS and HubSpot became default in their categories.  This role is the IC nucleus of that engine today, with a clear path to Head of Digital Growth as we scale GTM, community and product.

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