Digital Growth Specialist

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions.

To strengthen our team, we are looking for a Digital Growth Specialist to support our digital growth initiatives and conversion optimization efforts, while developing, managing, and optimizing communication strategies and campaigns across multiple European markets.

• Support the planning, execution, and optimization of marketing campaigns across paid, owned and, customer lifecycle channels

• Assist with customer acquisition, onboarding, activation, and retention initiatives across multiple European markets

• Analyze key funnel, performance, and customer behavior metrics to identify optimization opportunities

• Contribute to conversion rate optimization (CRO) initiatives across the customer journey, including landing page improvements, user journey optimization, and A/B testing

• Support the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM

• Assist in the creation and optimization of campaign assets, marketing messages, email communications, and digital content to improve engagement and performance

• Coordinate and execute digital marketing activities across multiple channels, working closely with paid media, CRM, web, and content initiatives

• Contribute to the ongoing development and optimization of websites, landing pages, and digital customer experiences

• Collaborate closely with international teams and stakeholders to support marketing, growth, and customer value initiatives

• Stay up to date with digital marketing trends, technologies, and best practices, bringing new ideas and opportunities to the team

• Bachelor’s degree or equivalent qualification, ideally in Marketing, Communications, Digital Media, Digital Business, Business Administration, or a related field

• Approximately 2–3 years of experience in Digital Marketing, Performance Marketing, CRM, Customer Journey, Lifecycle Marketing, or a similar digital marketing role

• Experience working with digital marketing platforms such as Google Ads, Meta Ads, email marketing platforms, or analytics tools is an advantage

• Familiarity with GA4, GTM, SEO, CRO, CMS platforms, or design tools such as Figma or Adobe Creative Suite is desirable

• Strong analytical skills with the ability to work with data, KPIs, and performance metrics to identify opportunities for improvement

• Organized and proactive working style, with the ability to manage multiple tasks and projects in a fast-paced environment

• A hands-on attitude with a willingness to learn, take initiative, and contribute across a variety of marketing activities

• Interest in digital growth, customer journeys, conversion optimization, and customer lifecycle marketing

• Excellent German language skills (written and spoken) are required, as creating and optimizing customer-facing communication in German is a core part of the role

• Very good English skills are also required

• A dynamic and supportive work environment where you can learn from experienced colleagues.

• Hands-on experience through challenging projects in a fast-paced, modern organization.

• Strong learning and development opportunities to help you grow professionally.

• Exposure to banking and legal topics in an international environment.

• Career growth opportunities in a fast-growing bank.

• Competitive salary and benefits package.es