Digital Marketing Ads Specialist - Freelance, Remote

The Impact you’ll make

• Plan, launch, and manage search, display, and remarketing campaigns aligned to lead-gen goals
• Perform ongoing keyword research, bidding, budget pacing, and ad copy testing
• Implement and maintain conversion tracking and audiences; continuously optimize for CPL and conversion rate

• Build and optimize Facebook/Meta campaigns for lead generation and remarketing
• Test creative, audiences, and placements; iterate based on data
• Coordinate with stakeholders on messaging and offers that convert

• Align campaigns to the buyer journey; recommend landing page and offer improvements
• Set up A/B tests (ads, CTAs, pages) and apply learnings to reduce CPL and improve lead quality
• Collaborate to refine lead qualification criteria and handoff processes

• Conduct industry and competitor analysis to inform targeting, keywords, and messaging
• Identify new audience segments and geographic opportunities
• Monitor trends in construction-industry advertising to stay ahead of the curve

• Build clear weekly/monthly performance reports with insights and next steps
• Translate data into recommendations for budget allocation and creative strategy
• Support broader marketing tasks as needed to drive pipeline growth

Skills, Knowledge and Expertise

• Proven and hands-on experience in Google Ads management and optimization
• Practical experience running Facebook/Meta Ads campaigns
• Demonstrated ability to set up and interpret conversion tracking (e.g., Google Ads tags, GA4, GTM or platform pixels)
• Strong analytical skills with the ability to turn data into actionable optimizations

• Technical: Keyword research, audience targeting, bidding strategies, negative keyword management, remarketing, A/B testing, landing page optimization collaboration, conversion tracking/attribution, basic GA4/GTM familiarity
• Soft skills: Proactive ownership, strong work ethic, clear communication, time management, problem-solving, and comfort working with minimal hand-holding
• Domain: Familiarity with construction-industry advertising or lead-gen nuances (vs. ecommerce) is a strong plus

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

• You love building and optimizing lead-gen campaigns and can demonstrate results in Google and Facebook Ads
• You’re resourceful and thrive in flexible environments where “whatever works” is the right tool
• You’re motivated by measurable impact, are data-driven, and iterate quickly based on results
• You prefer independence and accountability and can communicate clearly with stakeholders

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• 40 hours per week
• Monday–Friday, 8:00 am–4:00 pm EST

• $7 per hour
• No benefits package included

Benefits