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Digital Marketing & Content Specialist

Sales Consulting
Cluj-Napoca, Cluj, RO1mo ago

About the role

Our client is a fast-growing organization operating in the digital services and technology sector, with a strong focus on innovation, scalability, and customer-centric solutions. The company is part of a dynamic industry where strategy, branding, and digital presence play a key role in driving business growth and engagement.

The Digital Marketing & Content Specialist will play a key role in bringing these principles to life by transforming business direction, brand identity, and strategic priorities into clear communication, impactful content, and effective digital initiatives that truly make a difference.

What you’ll do:

Content & communication

  • create content for social media, website, newsletters, presentations, and othermarketing materials

  • write clear, compelling, and brand-aligned copy

  • adapt content to different formats, audiences, and communication objectives

  • edit and refine content to ensure clarity, consistency, and relevance

  • turn complex or business-focused information into accessible and engaging communication

  • turn document content into clear, user-friendly, and visually appealing materials that are easy to understand

Business alignment & collaboration

  • understand the company’s business, services, products, strategic priorities, and target audiences

  • work closely with leadership to translate business direction into marketing messages and communication initiatives

  • identify relevant topics, business updates, and internal expertise that can be turned into meaningful content

  • collaborate with internal stakeholders to gather input and turn ideas into effective communication materials

  • support the development of presentations, internal communication materials, and management messages when needed

Digital execution & brand consistency

  • create or adapt visual materials for digital communication, such as social media assets, banners, presentations, and branded materials

  • support the planning and execution of digital marketing initiatives and communication campaigns

  • contribute to the quality and consistency of the company’s presence across digital channels

  • ensure consistency across all communication materials in terms of message, tone of voice, and visual identity

  • review and update existing communication materials to keep them aligned with current business priorities

  • monitor content relevance and effectiveness and propose improvements when needed

  • stay up to date with marketing trends, content formats, and digital tools that support the company’s visibility and communication goals

What you bring:

  • experience in marketing, content, communication, or digital marketing

  • solid understanding of marketing, digital communication, and brand principles

  • strong writing and editing skills

  • ability to understand business priorities and turn them into relevant communication

  • experience in creating content for multiple channels

  • good understanding of visual communication and basic design principles

  • hands-on experience with content and design tools (eg. Adobe suite, Figma, Canva, PowerPoint)

  • proactive mindset, attention to detail, and sense of ownership

  • ability to work closely with leadership and collaborate across teams

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