Senior Digital Marketing Manager

Role Details

• Location:
  • [San Francisco, CA] This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.
• Compensation:
  • The annual salary range for this role is $153,000 - $170,000 in addition to equity & benefits.

About Gem

• Forbes America's Best Startup Employers 2024, 2025, and 2026
• Great Place to Work Certified, 2024
• Fortune Best Workplaces for Millennials, 2023

The Team & Role 

What You’ll Do Day-to-Day

• Own and optimize paid campaigns across Google Ads, LinkedIn Ads, and other B2B platforms, with full accountability for budget, targeting, creative, and performance
• Manage and allocate a $1M+ annual digital advertising budget across search, social, display, and ABM channels
• Build and execute account-based advertising programs using intent data and enrichment tools (we use Vector and Clay) to target high-value accounts through the buying journey
• Design and run structured testing programs (A/B, multivariate, audience, bidding) to continuously improve campaign efficiency and conversion rates
• Track, analyze, and report on pipeline-impacting metrics including CAC, CPS2, pipeline influence, and ROI on a daily, weekly, and quarterly cadence
• Partner with product marketing to align ad messaging with product positioning, launches, and competitive differentiation
• Collaborate with content and creative teams to develop high-performing ad assets, landing pages, and syndication programs
• Work closely with revenue operations to ensure clean data flow from ad platforms through Marketo and Salesforce, and accurate attribution tracking
• Align with SDRs and sales on targeting, messaging, and lead quality to ensure marketing-sourced leads convert at high rates
• Use AI tools to accelerate workflows: ad copy generation, audience research, performance analysis, creative iteration, and reporting automation
• Stay current with platform changes, industry trends, and emerging channels. Recommend and test new approaches

About You

• 5+ years of B2B digital marketing experience, with at least 3 years focused on managing paid channels (Google Ads and LinkedIn Ads required)
• Deep, hands-on expertise in Google Ads: search, display, remarketing, account structure, bidding strategies, and conversion tracking
• Deep, hands-on expertise in LinkedIn Ads: sponsored content, conversation ads, audience targeting, matched audiences, and ABM campaigns
• Proven experience building and scaling account-based advertising programs that deliver measurable pipeline results
• Experience using intent data or enrichment tools (e.g., Vector, Clay, 6Sense, DemandBase, Bombora, or similar) to inform targeting and campaign strategy
• Strong analytical skills with experience in marketing attribution (Bizible or equivalent), CRM reporting (Salesforce), and data visualization (Looker or similar)
• Comfort with marketing automation platforms (Marketo preferred) for lead flow, scoring, and campaign integration
• Demonstrated AI fluency: you actively use AI tools to improve campaign performance, whether for ad copy, audience analysis, reporting, or workflow automation
• Experience in B2B SaaS is required. HR Tech or recruiting industry experience is a plus
• Strong project management skills and ability to manage multiple campaigns and stakeholders simultaneously
• Startup or growth-stage company experience preferred. Comfortable with ambiguity, shifting priorities, and wearing multiple hats

Benefits

• Highly competitive salary & equity
• 10-year window to exercise your stock options
• Supportive Flexible Time Off program
• 16 paid holidays, including regular company-wide wellness days
• Best-in-class medical, dental & vision insurance
• $1,200 annual stipend for learning and development opportunities
• 16 weeks of Paid Parental Leave for birthing and non-birthing parents
• New Parent Perks totaling $1,500 and flexibility upon return to work