Senior Digital Marketing Manager

<div class="row-start-1 col-start-1 min-w-0"> <div class="min-w-0 pl-2 py-1.5"> <div class="flex items-center gap-2">&nbsp;</div> </div> </div> <div class="row-start-2 col-start-1 relative grid isolate min-w-0"> <div class="row-start-1 col-start-1 relative z-[2] min-w-0"> <div> <div class="standard-markdown grid-cols-1 grid [&amp;_>_*]:min-w-0 gap-3 standard-markdown"> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Senior Digital Marketing Manager - Austin, TX</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We are looking for a Senior Manager, Digital Marketing &amp; Paid Media to serve as the enterprise-wide owner of Togetherwork's paid media strategy and execution. This role is responsible for managing significant budget across all paid channels, directing agency and vendor partners, and delivering measurable pipeline impact across our vertical software solutions. The Senior Manager partners closely with Marketing, Sales, Product Marketing, and Revenue Operations to ensure paid programs drive qualified demand — delivering consistent ROI that supports long-term growth across all of our markets.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What you'll do:</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Paid Media Strategy &amp; Channel Management</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own and drive the enterprise-wide paid media strategy, aligning channel investments to revenue goals across all Togetherwork vertical markets</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Manage and optimize all paid channels including paid search, paid social, display, retargeting, programmatic, and sponsored media</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop full-funnel campaign strategies targeting key vertical segments, personas, and buying groups</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Continuously evaluate channel performance and adjust budgets, creative, and targeting to maximize ROI</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Implement A/B and multivariate testing frameworks to improve conversion rates and reduce cost per acquisition</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Agency &amp; Vendor Management</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Serve as the primary point of contact and strategic lead for all external agencies, media partners, and marketing technology vendors</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Set clear expectations, define priorities, and hold agency partners accountable to performance SLAs and business outcomes</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Lead regular business reviews with agency partners to assess performance, drive optimizations, and identify opportunities for improvement</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Evaluate vendor capabilities and make recommendations for changes, consolidations, or new partnerships as the business evolves</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Budget Management &amp; Performance Reporting</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own the paid media budget across all channels, including strategic planning, forecasting, and day-to-day pacing and management</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Maintain accuracy of budget tracking across all campaigns, ensuring spend aligns with approved plans and business priorities</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Deliver weekly, monthly, and quarterly performance reporting with clear insights, trend analysis, and optimization recommendations for senior leadership</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and maintain dashboards and reporting frameworks that connect paid media investment to pipeline and revenue outcomes</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Demand Generation &amp; Cross-Functional Collaboration</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Collaborate with the broader marketing team to plan and execute integrated demand generation campaigns spanning digital, events, content syndication, and email</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Ensure paid media programs are tightly integrated with organic, content, and lifecycle marketing efforts to maximize full-funnel impact</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Partner with Sales and Product Marketing to align campaign targeting, messaging, and lead quality with pipeline goals</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Work with Marketing Operations and CRM teams to ensure data accuracy, seamless lead flow, and proper attribution modeling</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>AI-Enabled &amp; Data-Driven Ways of Working</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Leverage approved AI tools and automation to improve paid media planning, reporting, and optimization efficiency</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Use data, dashboards, and AI-supported insights to monitor campaign health and surface performance trends early</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Contribute to a culture of continuous improvement by identifying opportunities to streamline workflows and scale programs</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What you'll bring:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">8–10+ years of B2B digital marketing experience with a strong focus on paid media strategy and execution, preferably within SaaS or vertical software companies</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Demonstrated success owning and managing integrated paid media programs with clear, measurable ROI impact</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Significant experience managing external agencies and media partners, including setting strategy and holding partners accountable to results</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Deep expertise in budget planning, pacing, forecasting, and financial management of large paid media investments</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proficiency across major paid channels including Google Ads, LinkedIn, Meta, programmatic platforms, and sponsored content</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong analytical mindset with experience building executive-level performance reporting and translating data into actionable insights</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proficiency with marketing automation platforms (Marketo, HubSpot, or equivalent) and CRM systems (Salesforce preferred)</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Excellent communication, project management, and stakeholder management skills</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Takes ownership and drives results without being asked</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Comfortable managing multiple priorities and agency relationships in a fast-paced environment</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Thrives in a collaborative, cross-functional team culture</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Comfortable with camera-on meetings and executive-level communication</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Organized, analytical, and execution-focused with strong attention to detail</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Why This Role:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own a high-visibility, enterprise-wide paid media program with direct impact on pipeline and revenue across 12 vertical markets</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Work at the intersection of paid strategy, demand generation, and revenue growth in a fast-paced, growth-oriented environment</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Operate in an AI-forward environment with access to modern tools that amplify your efficiency and impact</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Contribute directly to measurable outcomes — pipeline generated, cost per acquisition, ROI — that matter to the business</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The Company offers a comprehensive employee benefits program, including:</p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Medical, dental, and vision insurance options</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">100% Employer paid short/long term disability</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Basic Life</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">401(k) option with 100% company match up to 4%</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Non-Exempt employees have a generous accrual policy</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">10 sick days annually</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">10 company paid holidays</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">6 weeks paid parental leave</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Inclusion and Diversity:</strong>&nbsp;Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities &amp; sororities, gyms, dance studios, religious congregations, pet services, and more.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Interview Process &amp; Expectations</strong></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.</p> </div> </div> </div> </div><div class="content-conclusion"><p>CCPA Disclosure Notice: <a href="https://www.togetherwork.com/privacy-policy/">Click Here</a></p></div>