Digital Marketing & SEO Specialist - Freelance, Remote

The Impact you’ll make

• Plan and execute both organic SEO and paid search initiatives to increase qualified traffic and conversions.
• Conduct keyword research, on-page optimization, internal linking, and basic technical SEO hygiene.
• Build and manage content briefs aligned to product specifications and category themes.

• Publish daily posts on Facebook, Instagram, Pinterest, and X (Twitter); explore and test TikTok.
• Create carousels, captions, reels/short-form videos, and engaging product-led content.
• Maintain a consistent content calendar and community engagement aligned with brand voice.

• Identify and outreach to potential influencers aligned with the home decor audience.
• Coordinate partnerships, including product seeding and potential store/warehouse or virtual visits.
• Negotiate deliverables, timelines, and fees; track outcomes and content usage.

• Translate product specifications and design stories into clear, inspiring social and SEO content.
• Adapt quickly to the home furnishings industry environment and seasonal trends.
• Uphold high professional standards to ensure error-free, on-brand execution.

• Track SEO, paid, and social performance; report weekly wins, learnings, and next steps.
• Test creatives, captions, hashtags, and posting schedules to improve reach and engagement.
• Recommend data-driven optimizations to improve ROI across channels.

Skills, Knowledge and Expertise

• Proven SEO specialist experience managing both organic SEO and paid search campaigns.
• Hands-on social media management across Facebook, Instagram, Pinterest, and X (Twitter), with experience creating carousels and reels; willingness to explore TikTok.
• Demonstrated influencer outreach, coordination, and negotiation experience.
• Strong English copywriting and content creation skills with high attention to detail and error-free delivery.

• Technical: On-page SEO, keyword research, basic technical SEO; content briefing; paid search fundamentals; social content creation (carousels, reels), light video editing; Canva/creative tools; platform publishing (Meta Business Suite, Pinterest); basic analytics and reporting.
• Soft skills: Reliable, quick learner, highly professional standards, independent worker with minimal supervision, adaptable to new specifications and the home furnishings niche, strong communicator, long-term mindset, low-drama, solution-oriented.

• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

• You’re a self-starter who can own SEO, social, and influencer initiatives end-to-end with minimal hand-holding.
• You’re reliable, detail-obsessed, and take pride in error-free work and meeting daily posting cadences.
• You love turning product specs and heritage craftsmanship into engaging stories that resonate with design-minded shoppers.
• You want a long-term role with a boutique brand and are comfortable balancing strategy with hands-on execution.

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

• 40 hours per week
• Monday–Friday, 9:00 am–5:00 pm Pacific Standard Time

• $7 per hour
• No benefits package included

Benefits