Digital Marketing Specialist

Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote

Full-Time | Remote | U.S. Business Hours

About the Role

We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize campaigns across Google Ads, PPC, SEO, paid media, and social media channels.

This is a hands-on execution role focused on:

• Lead generation
• Paid advertising optimization
• SEO growth
• Conversion improvement
• Social media engagement
• Campaign performance scaling

You’ll have direct ownership over:

• Google Ads campaigns
• PPC and paid search performance
• SEO optimization
• Social media growth
• Performance tracking and reporting
• Campaign testing and optimization

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.

What You’ll Own

Google Ads, PPC & Paid Media (Primary Focus)

• Build, manage, and optimize campaigns across:
• Google Search Ads
• Display Ads
• Remarketing
• Performance Max (PMax)
• Conduct:
• Keyword research
• Audience targeting
• Campaign structuring
• Write and test:
• Ad copy
• Headlines
• CTAs
• Creative variations
• Optimize:
• CPC
• CTR
• CPA
• Conversions
• ROAS
• Manage:
• Budgets
• Bidding strategies
• Campaign scaling
• Identify performance gaps and execute improvements quickly

SEO & Organic Growth

• Conduct keyword research using:
• SEMrush
• Ahrefs
• Google Search Console
• Optimize:
• Metadata
• Headings
• Internal linking
• Website content
• On-page SEO
• Support:
• Technical SEO
• Content optimization
• Organic growth strategies
• Monitor:
• Keyword rankings
• Traffic
• Search visibility
• Identify SEO opportunities and content gaps

Social Media Management & Engagement

• Support engagement and growth across:
• Instagram
• Facebook
• LinkedIn
• Respond to:
• Comments
• DMs
• Audience interactions
• Support:
• Post scheduling
• Captions
• Social optimization
• Monitor:
• Engagement metrics
• Audience growth
• Campaign activity

Analytics, Reporting & Optimization

• Track campaign performance across:
• Paid ads
• SEO
• Social media
• Analyze data using:
• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• SEO tools
• Prepare:
• Reports
• Insights
• Optimization recommendations
• Maintain organized documentation of:
• Campaign changes
• Tests
• Performance updates

Requirements

Core Requirements

• 3+ years of hands-on experience with:
• Google Ads
• PPC campaigns
• SEO optimization
• Social media management
• Strong understanding of:
• CPC
• CTR
• CPA
• Conversions
• ROAS
• Paid media optimization
• Experience using:
• Google Ads
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• Meta Ads platforms
• Strong copywriting and communication skills
• Ability to work independently in a remote environment

Nice to Have

• Experience managing multiple client accounts
• Background in:
• SaaS
• E-commerce
• B2B marketing
• Experience with:
• A/B testing
• Landing page optimization
• Conversion rate optimization (CRO)
• Familiarity with:
• Marketing automation
• Content marketing workflows
• Email marketing systems

What Makes You a Strong Fit

• You enjoy optimizing campaigns and improving performance metrics
• You combine analytical thinking with hands-on execution
• You proactively identify growth opportunities
• You understand both paid and organic acquisition channels
• You care about measurable business outcomes
• You thrive in performance-focused marketing environments

What a Typical Day Looks Like

• Review campaign dashboards and marketing KPIs
• Optimize Google Ads and PPC campaigns
• Test new ad copy, creatives, and targeting strategies
• Monitor SEO rankings and organic performance
• Respond to social media engagement and audience activity
• Analyze campaign performance and identify optimization opportunities
• Prepare reports and recommendations for leadership

In short: You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.

Key Metrics (KPIs)

• Improved:
• CTR
• CPC
• CPA
• ROAS
• Increased:
• Organic traffic
• Keyword rankings
• Social engagement
• Lead generation
• Accurate and actionable reporting
• Consistent campaign optimization and performance improvement

Why Join?

• Full ownership across:
• Google Ads
• PPC
• SEO
• Social media
• Hands-on execution role with measurable business impact
• Opportunity to work across multiple growth channels
• Performance-focused environment with strong ownership
• Growth opportunities into:
• Performance Marketing Manager
• Growth Marketing Lead
• Paid Media Manager

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you:

• Love performance marketing and paid media
• Enjoy optimizing Google Ads and SEO campaigns
• Thrive on improving ROAS and conversions
• Enjoy testing, analytics, and campaign scaling

this role is a strong fit for you.