Digital Marketing Specialist - ECommerce

• Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving
• Exercising strong judgment around data privacy, accuracy, and ethical use
• Continuously learning and adapting as AI capabilities evolve

Responsibilities:

• Manage the strategy, creation, and planning of Google/Bing paid search and shopping campaigns for our auto dealership customers
• Monitor and adjust the pace of campaigns to utilize clients’ ad budgets more efficiently
• Create and interpret reports on key performance metrics for external clients and internal stakeholders
• Provide recommendations as needed to drive ROI for our customers
• Occasionally interact with auto dealership clients directly, manage customer expectations, and monitor and report on progress of clients' ongoing campaigns
• Manage multiple clients’ accounts at once

Requirements:

• Minimum 3 years of hands-on Google Ads Search experience (Microsoft Ads experience is a plus)
• Minimum 1 year of Google Ads Shopping experience, including Google Merchant Center setup and management
• Minimum 2 years of hands-on ecommerce marketing experience
• Agency experience highly preferred
• Must have actively managed Google Ads accounts on a daily basis within the last 3 years
• Proven ability to successfully manage multiple accounts and priorities simultaneously
• Strong communication skills with the ability to explain complex strategies and performance metrics in a clear, client-friendly manner
• Excellent copywriting, grammar, and attention to detail
• Ability to thrive in a fast-paced, high-accountability environment
• Strong organizational, time management, and prioritization skills
• Self-starter with a proactive mindset and strong problem-solving abilities
• Demonstrated leadership mindset with the ability to take ownership of projects and initiatives
• Strategic thinker who can also execute tactically and efficiently
• Positive team player who contributes to collaboration and overall team success

Compensation