Digital Marketing Team Lead

<p><strong>Company Description</strong></p> <p><span style="font-weight: 400;">Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.</span></p> <p><span style="font-weight: 400;">Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.</span></p> <p><strong>Job Description</strong></p> <p><span style="font-weight: 400;">The client brand manager is a team lead that is ultimately responsible for the success of a client’s engagement within Forthea. They will lead a team of specialists across all marketing channels. Team Leads have all the Star Qualities of a Digital Specialist, but work more autonomously – reporting directly to the VP of Operations.&nbsp; The Team Leads are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.</span></p> <p><strong>Key Areas of Responsibility:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Strong relationships with search/online community vendors for optimal service and results</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Contribute to new business pitches</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Develop, motivate and train Junior Specialists and Digital Specialists</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Client account management and up-selling of services where applicable</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Project management of all digital initiatives as they relate to the client</span></li> </ul> <p><strong>Day to Day Responsibilities:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Ensure team members schedule and lead pre-kickoff meetings</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Assist with the scheduling and leading client kickoff meetings</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Recap kickoff meetings and send to client and internal team</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ensure team has requested client logins and necessary content and enter info into NetSuite</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Monitor time for setup tasks to ensure it is within the allocated budget</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Confirm completion of setup tasks</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Correspond with client through setup process to inform them of status</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Assign ongoing tasks for internal team</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Review ongoing plans, ads, press releases, etc. and send to client for approval</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Regularly update client via email on the status of their account (or ensure direct client contact has)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Schedule monthly status calls with client (or ensure direct client contact has)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Deliver monthly reports for marketing clients (or ensure direct client contact has)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Assess client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Manage client’s satisfaction. Satisfaction = perception - expectation</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Work with client’s outside vendors if necessary</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Regularly check Google analytics codes are in place</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Check project time used weekly and manage internal team’s time</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Create weekly status reports for account management meetings</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Assess time used on every project weekly for weekly project control meetings</span></li> </ul> <p><strong>Qualifications</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">3-5 years online marketing experience with a strong background of planning and buying online campaigns</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Bachelor's Degree from 4-year, accredited college.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Excellent client and account service record; track record of accomplishing successful results for clients.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience with writing, presenting and executing effective communications, media or interactive marketing plans.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to specify technical changes to technical/development teams</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience with PPC - Management of Pay per click programs</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Experience using a CMS and an understanding of the impact they have on SEO</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to compile and analyze search data and metrics and make decisions regarding campaign direction</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Excellent Microsoft Office skills</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Comfortable interacting with C-level executives</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Outstanding customer service skills</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ability to work independently and within a team environment</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Strong independent decision-making, organizational, planning and problem-solving skills</span></li> </ul> <p><strong>Benefits</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Great salary and secure working environment</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Excellent benefits including paid health insurance, vacation, dental</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Becoming an integral part of a cutting edge agency and helping it grow</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Working with a talented and dedicated group</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Casual atmosphere with professional standards</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Creative, modern and spacious work environment&nbsp;</span></li> </ul>