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Jr. Digital Media Public Relations Specialist

webfx.com
HarrisburgOn-site4mo ago
Employment
Full-time
Seniority
Junior

About the role

  • Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications. 
  • Pitch original, high-value story ideas that align with publisher editorial standards and audience needs.
  • Earn consistent publication opportunities through reputation, credibility, and the quality of ideas—not transactional outreach.
  • Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority.
  • Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites.
  • Help clients build trust and authority in the eyes of Google Search and AI search engines.
  • Specialize in earning AI Search citations and references — a core driver of visibility in modern search experiences.
  • Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind.
  • Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries.
  • Identify emerging trends, content gaps, and timely opportunities publishers want to cover.
  • Build content frameworks and creative direction for writers rather than executing all writing personally.
  • Ensure all content aligns with brand voice, authority positioning, and publisher expectations.
  • Actively build and manage your professional digital footprint so publishers can research and validate your expertise.
  • Maintain visibility across social media, blogging platforms, personal websites, and journalism tools (e.g., Muck Rack).
  • Establish credibility through a history of high-quality publications and recognizable bylines.
  • Represent the company and its publishing network as a polished, authoritative media partner.
  • Help manage and grow owned digital publications within our media network (e.g., technology, lifestyle, and niche verticals).
  • Develop headline strategies and editorial direction that drive traffic, revenue, and authority for owned sites.
  • Use owned media to strengthen personal and organizational credibility with third-party publishers.
  • Contribute to positioning our network as award-winning, professional, and industry-respected.
  • Translate media coverage into measurable client outcomes: visibility, authority, search trust, and lead generation.
  • Align publisher placements with broader digital marketing and SEO strategies.
  • Leverage your network to secure coverage across virtually any site on the web.
  • Help pioneer and scale innovative services in AI SEO and modern digital PR.
  • A Bachelor's Degree: All majors welcome!
  • GPA: 3.4 or above
  • Relationship building and professional networking
  • Persuasive communication and pitching
  • Brand positioning and reputation management
  • Content strategy, ideation, and editorial direction
  • Digital PR, earned media, and authority building
  • Familiarity SEO, backlinks, and search trust signals
  • Deep curiosity about media trends, internet culture, and publishing ecosystems
  • Ability to see the “big picture” while managing many moving parts
  • You think like a digital marketer, not just a publicist.
  • You’re comfortable being the face behind pitches, ideas, and media relationships.
  • You understand that where something is published matters just as much as what is published.
  • You love influencing narratives, shaping content direction, and spotting what will resonate before it trends.
  • You thrive in a role where credibility, reputation, and long-term relationships are the currency.
  • You’re energized by the future of AI search, digital authority, and earned visibility.
  • Content Marketing Specialist
  • Content Marketing Analyst
  • Digital Publishing Consultant
  • Lead Digital Publishing Consultant
  • Sr. Digital Content Consultant
  • $47,500 - $49,500 (potentially higher based on work experience)

Perks & benefits

  • 401k
  • Paid Time Off
  • Pension Matching
  • Profit Sharing

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