Senior Digital Producer - Ecommerce & Website Launches (Onsite producer)

Key Responsibilities

New Product Introduction (NPI) Launches

• Lead the regional execution of New Product Introduction (NPI) projects across EMEA markets, supporting the launch of Google's latest hardware products and services.
• Manage the full project lifecycle from briefing through launch, coordinating activities across approximately ten-week production cycles.
• Partner with EMEA GTM teams, Product Marketing stakeholders, and Global Product Producers to align regional requirements, timelines, and deliverables.
• Coordinate project handoffs between teams and ensure all stakeholders remain aligned throughout the launch process.
• Manage launch readiness activities across DTC and Non-DTC markets, ensuring all pages, assets, and customer journeys are completed and approved ahead of launch.
  
  

Regional Adaptation & Content Production

• Translate global launch requirements into localized market experiences using master wireframes, Figma designs, content guides, and supporting documentation.
• Build and maintain Google Store experiences, including storefront pages, category pages, product detail pages, feature content, technical specifications, and promotional landing pages.
• Execute regional adaptations while maintaining alignment with global standards, brand guidelines, and customer experience principles.
• Manage content implementation and page configuration using Google's internal content management and publishing platforms.
• Collaborate with localization, legal, product, and commercial stakeholders to ensure all content is accurate, compliant, and market-ready.
  
  

Project Management & Stakeholder Coordination

• Own project timelines, production schedules, and delivery milestones across multiple concurrent initiatives.
• Manage project documentation, trackers, Smartsheets, bug management systems, and status reporting to ensure transparency and accountability.
• Facilitate project kickoffs, stakeholder reviews, and alignment meetings throughout the production lifecycle.
• Build strong relationships with GTM teams, PMMs, publishers, engineers, and local market stakeholders to support successful project delivery.
• Proactively identify risks, dependencies, and potential delivery challenges, implementing mitigation plans where required.
  
  

Quality Assurance & Validation

• Coordinate staging reviews and validation activities, providing stakeholders with opportunities to review and test experiences prior to launch.
• Conduct comprehensive quality assurance checks across content, functionality, localization, navigation, and user experience components.
• Manage Fishfood and Dogfood review processes, ensuring feedback is captured, prioritized, and resolved before launch approval.
• Partner with senior stakeholders to perform final launch readiness reviews and quality assessments.
• Ensure all customer-facing experiences meet Google's quality standards and provide a seamless user experience across devices and markets.
  
  

• Support and coordinate launch activities for major product introductions and site releases.
• Prepare launch documentation, validation checklists, testing instructions, and stakeholder communications.
• Coordinate launch workshops and "Situation Room" activities, bringing together cross-functional teams to review and validate live experiences.
• Manage issue triage and bug resolution during launch periods, ensuring problems are prioritized, communicated, and resolved efficiently.
• Partner with Global Product Producers and publishing teams to support successful launch execution across all applicable markets.
  
  

• Manage ongoing site maintenance activities, including content updates, bug fixes, product changes, and store enhancements.
• Prioritize and coordinate bug resolution efforts, ensuring issues are addressed according to business impact and customer experience considerations.
• Implement updates related to legal, commercial, regulatory, or product requirements across live store experiences.
• Support the rollout of new site functionality, market expansions, and evolving customer experience initiatives.
• Ensure all updates are executed efficiently while minimizing disruption to the customer experience.
  
  

Continuous Optimization

• Identify opportunities to improve production workflows, project management processes, and launch operations.
• Contribute to the development of best practices, documentation, and scalable production frameworks.
• Support operational excellence initiatives that improve efficiency, quality, and consistency across regional Google Store programs.
  
  
• Stay informed on emerging ecommerce trends, digital production methodologies, and evolving platform capabilities.
  
  
  

Skills, Knowledge & Expertise

• 4+ years of experience in digital production, web production, ecommerce operations, content management, or related digital marketing disciplines.
• Experience managing complex, multi-stakeholder projects within fast-paced technology, ecommerce, or consumer marketing environments.
• Demonstrated experience supporting website launches, product launches, or large-scale digital content deployments.
• Strong understanding of digital production workflows, content management systems, quality assurance processes, and website operations.
• Experience working with design systems, wireframes, Figma files, content guides, and digital production documentation.
• Proven ability to manage project timelines, dependencies, and cross-functional stakeholder relationships.
• Experience coordinating localization and regional adaptation projects across multiple markets.
• Strong understanding of website QA methodologies, issue tracking systems, and launch management processes.
• Experience using project management tools such as Smartsheet, Jira, Buganizer, or similar workflow platforms.
• Ability to manage multiple concurrent projects while maintaining exceptional attention to detail.
• Experience working within ecommerce, retail, direct-to-consumer, or online merchandising environments is advantageous.
• Experience supporting global or regional product launches is highly desirable.
  
  

• Exceptional organizational skills and ability to manage multiple priorities simultaneously.
• Strong stakeholder management and cross-functional collaboration capabilities.
• Excellent written and verbal communication skills.
• Highly detail-oriented with a commitment to delivering error-free customer experiences.
• Proactive problem-solver with the ability to navigate ambiguity and changing priorities.
• Comfortable operating in fast-paced launch environments with tight deadlines and high visibility.
• Collaborative mindset with a passion for operational excellence and continuous improvement.
• Strong sense of ownership and accountability from project initiation through successful launch.