Digital Social Media Specialist

Digital Social Media Specialist

Role Objective
Lead the Social Media and Influencer strategy to strengthen brand relevance, drive conversation and engagement, and contribute to business objectives across the funnel.

Qualifications

• Ability to define and lead the Social Media strategy (organic and paid) aligned with the marketing plan and commercial calendar.
• Ability to coordinate creative briefs and content guidelines, ensuring consistency in brand tone and messaging.
• Experience overseeing the creation and publishing of social media content (posts, stories, reels, lives, UGC).
• Ability to manage budgets allocated to Social Media and Influencers, ensuring efficiency and ROI.
• Conversational English.
• Basic knowledge of influencer marketing.
• Basic knowledge of Social Listening.
• Basic understanding and analysis of KPIs: reach, engagement, views, traffic, and conversions.

Responsibilities

• Define and lead the Social Media strategy (organic and paid) aligned with the marketing plan and commercial calendar.
• Develop the Influencers & Creators strategy (always-on and tactical campaigns).
• Identify, evaluate, and manage relationships with influencers, content creators, and brand ambassadors.
• Coordinate creative briefs and content guidelines, ensuring consistency in brand tone and messaging.
• Oversee the creation and publishing of social media content (posts, stories, reels, lives, UGC).
• Coordinate campaigns with agencies, platforms, and internal teams (Brand, PR, eCommerce).
• Monitor brand and competitor conversations through Social Listening.
• Analyze results and optimize performance based on KPIs: reach, engagement, views, traffic, and conversions.
• Manage budgets allocated to Social Media and Influencers, ensuring efficiency and ROI.
• Identify cultural trends, emerging formats, and innovation opportunities across social platforms.