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About the role
<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p>
<p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p></p>
<p><strong>Who we’re looking for: </strong>As a Digital Strategist at VML, you will be instrumental in leading and developing cutting-edge social media and content strategies that align precisely with our clients' brand and business objectives. You will act as a crucial social media expert, constantly monitoring emerging platforms, formats, creators, and cultural trends. <br>Your collaborative spirit will drive impactful content strategies and executions alongside creative teams, all while ensuring consistency, relevance, innovation, and performance across every digital touchpoint.</p>
<p><strong>What you’ll be doing:</strong></p>
<ul>
<li>Lead and develop comprehensive social media and content strategies that are aligned with brand and business objectives.</li>
<li>Act as a social media expert, continuously staying abreast of emerging platforms, formats, creators, and cultural trends.</li>
<li>Collaborate closely with creative teams to effectively brief, co-create, and deliver content strategies and executions that are relevant, distinctive, and performance-driven.</li>
<li>Monitor and analyze real-time social media performance, proactively identifying optimization opportunities across various platforms.</li>
<li>Translate complex data and insights into clear, actionable reports and strategic recommendations for clients and internal teams.</li>
<li>Ensure consistency, relevance, and innovation across all social touchpoints for assigned brands and campaigns.</li>
</ul>
<p><strong>What you’ll need:</strong></p>
<ul>
<li>Minimum of 5 years of experience in Digital Strategy.</li>
<li>Proven expertise in leading and developing social media and content strategies.</li>
<li>Deep understanding of emerging social media platforms, formats, and cultural trends.</li>
<li>Demonstrated ability to collaborate effectively with creative teams.</li>
<li>Strong analytical skills to monitor performance and identify optimization opportunities.</li>
<li>Excellent ability to translate data and insights into actionable strategic recommendations.</li>
<li>Experience in ensuring consistency, relevance, and innovation across social touchpoints.</li>
</ul>
<p><strong>Additional Competencies:</strong></p>
<ul>
<li>Digital Strategy</li>
<li>Social Media Expertise</li>
<li>Content Strategy</li>
<li>Trend Analysis</li>
<li>Analytics & Insights</li>
<li>Collaboration</li>
<li>Communication</li>
<li>Innovation</li>
</ul>
<p></p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
<p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on <a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p>
<p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our <a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our <a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>
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