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Digital Team Leader LATAM

inDrive
PeruHybrid1mo ago
Employment
Full-time

About the role

Key Responsibilities

  • Own and drive user acquisition strategy across LATAM.
  • Manage and scale key channels: Google, Meta, TikTok, ASA, DSPs.
  • Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention).
  • Continuously test new channels, creatives, and optimization approaches.
  • Identify and unlock new growth opportunities across markets.
  • Lead and develop a team of UA Managers (Junior → Senior).
  • Set clear goals, KPIs, and development plans for the team.
  • Own budget allocation across countries and channels
  • Make data-driven decisions on scaling, reducing, or reallocating spend.

Skills, Knowledge & Expertise

  • 5+ years in performance marketing / user acquisition.
  • Experience managing paid media budgets (6–7 digits monthly).
  • Experience leading a team (or strong readiness to step into leadership).
  • Experience with Google Ads (UAC / App campaigns), Meta Ads, TikTok Ads, Attribution tools (e.g. Appsflyer).
  • Strong analytical skills (Excel / Google Sheets, SQL is a plus).

Job Benefits

  • Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
  • Develop your professional skills with access to mentoring, career consulting, and learning programs.
  • Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
  • Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
  • Work alongside people who take initiative, speak openly, and challenge themselves to grow.
  • Improve your language skills through co-financed courses and internal speaking clubs.

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