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Senior Director, B2B Brand Marketing
Bilt
New YorkOn-site1mo ago
- Employment
- Full-time
- Seniority
- Lead
About the role
- Develop and own the overarching B2B brand marketing strategy across real estate, merchant, and dining partners
- Concept and lead brand campaigns, activations, and experiences that drive awareness and excitement among B2B audiences — proactively, not reactively
- Position Bilt as a premium hospitality brand in the minds of key partner audiences and the broader industry
- Serve as brand strategy counsel to the CMO and senior stakeholders, shaping how Bilt shows up externally across all partner segments
- Identify white space opportunities to build brand equity with prospective partners and deepen affinity with existing ones
- Design standout partner launch strategies that generate cultural moments and reflect well on both Bilt and the partner
- Determine which industry conferences, speaking opportunities, or owned moments Bilt should invest in — and build toward them
- Partner with GMs and business leads to translate their goals into the right marketing solutions, replacing ad hoc asset requests with a more thoughtful, centralized process
- Direct the Events, Content, and Design teams as a strategic lead — setting direction and ensuring all output is on-brand, purposeful, and high quality
- Collaborate with product marketing and paid teams to align messaging and amplify campaigns across partner-facing channels
- Manage budgets and demonstrate ROI across B2B brand programs
- 8+ years of experience in brand marketing, B2B marketing, or partner marketing
- A clear track record of personally shaping and elevating a brand — not just executing within one
- Strong instincts for creative quality and brand consistency, with the ability to set and hold a high bar
- Experience operating as a strategic partner to senior leadership and cross-functional teams
- Excellent communication and storytelling skills — written, verbal, and visual
- Comfort operating in ambiguity and building structure where it doesn't yet exist
- Evidence of having joined a company at an important stage and materially moving the brand forward
- Nice to Have:
- Background in consumer, CPG, or tech with strong brand DNA
- Experience in hospitality, loyalty, fintech, or real estate
- Familiarity with the partnership or B2B ecosystem (real estate operators, restaurant groups, fitness brands, etc.)
- Experience building or launching industry-facing thought leadership programs
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
- Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
- UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
Perks & benefits
- 401k
- Medical Insurance
- Unlimited Vacation
- Paid Time Off
- Mental Wellness Budget
- Equity Compensation
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