Senior Director, Community & Advocacy

<div class="content-intro"><p>At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.</p> <p>We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.</p> <p>To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.</p> <p>Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.</p> <p>If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.</p></div><h3>About the Role</h3> <p>Braze powers the world's most ambitious consumer engagement programs — and the Braze Community is the practitioners, certified experts, and ambassadors who run them, building their careers and defining the standard for the discipline.</p> <p>You will own that ecosystem: our flagship community platform, our customer advocacy program, our executive Customer Advisory Boards, and our customer storytelling motion. You'll lead a focused, senior team of five and partner closely with Product Marketing, Content Marketing, Customer Experience, Demand Generation, and our events teams.</p> <p>These programs are healthy, growing, and genuinely loved — tens of thousands of practitioners in the product monthly, a digital community in the thousands, champions in the hundreds. What they are not yet is fully wired into how Braze retains and grows customers. That's the job: take programs people admire and make them programs the business runs on.</p> <h3>What You'll Do</h3> <p><strong>Lead the community function.</strong> Own the strategy and operating cadence of Braze Bonfire — online forums, regional meetups, and recognition programs. Engagement is the foundation, and you'll keep raising that bar — but it isn't the finish line. Wire the community into how Braze operates: community signals feeding account health and CS workflows, support deflection measured, and meetups planned jointly with our regional events strategy as a deliberate retention and expansion lever, not a parallel calendar.</p> <p><strong>Lead the advocacy function.</strong> Own Braze Customer Champions end-to-end: a tiered program producing a steady supply of references, speakers, storytellers, and product co-creators. Make pulling from the champion bench the default move for every customer-facing team. Measure influence with rigor: pipeline-touched, references-sourced, advocacy-led content produced.</p> <p><strong>Own our Customer Advisory Boards.</strong> Run a small number of high-stakes CABs aligned to Braze's flagship moments. Build the executive-to-executive experience that earns time from our most strategic customers, and partner with Product and PMM to turn customer insight into roadmap and narrative.</p> <p><strong>Own customer storytelling.</strong> Stand up the testimonial capture motion across video, written, and quotable formats, and keep customer voices flowing into case studies, campaigns, and analyst-facing programs with PMM and Content Marketing.</p> <p><strong>Connect community, advocacy, and learning.</strong> Braze is building a unified customer empowerment ecosystem — learner → community participant → advocate → champion. You'll co-design the journeys, shared identity, and measurement framework that make it feel like one experience.</p> <p><strong>Lead and develop a team.</strong> Your team of five — digital community, advocacy (principal + specialist), and community &amp; learning events (manager + specialist) — is a high-ownership group where every person carries a program. Set direction, raise the bar, and develop them, while operating credibly with VPs and SVPs across Braze.</p> <p><strong>Run the function on numbers.</strong> Own a clear KPI tree: engagement, advocacy influence dollars, share of at-risk and expansion accounts touched by community and events motions, CAB follow-through, story volume and utilization. Build investment cases on that framework.</p> <h3>&nbsp;</h3> <h3>Who You Are</h3> <p><strong>You've led a customer advocacy program at scale.</strong> You've built or substantially grown a reference, champion, or ambassador program in B2B software — the operating infrastructure, the tiers, and the GTM relationships that make teams pull from it by default.</p> <p><strong>You've run a customer community of meaningful scale.</strong> You know the difference between community as a marketing channel and community as a customer experience, and you optimize for the second because the first follows. You've lived through a migration or re-platforming and have opinions about it.</p> <p><strong>You're comfortable in pipeline conversations.</strong> Influence dollars, references closed, expansion influenced — you can defend the function's investment with credible numbers, as a peer to sales and CS leaders.</p> <p><strong>You operate cross-functionally at a senior level.</strong> PMM on storytelling, Content on narrative production, CX on advocacy enablement, Product on roadmap, Demand Gen on regional and field programs, Events on flagship moments. When you disagree with a peer, you say so and resolve it.</p> <p><strong>You're a builder.</strong> A five-person team and a function whose next chapter is integration, not maintenance, reads to you as opportunity.</p> <p><strong>You develop people.</strong> Your reports stay, grow, and become the next layer of leaders.</p> <p><strong>You build with the tools of the moment.</strong> New platforms, AI tooling, new operating models — you experiment and push how your team works.</p> <h3>Bonus</h3> <ul> <li>Experience in MarTech, customer engagement, or adjacent B2B SaaS categories</li> <li>Background spanning both community and education / learning programs</li> <li>Direct experience scaling an advocacy platform (e.g., ChampionHQ, Influitive) or community platform (e.g., Higher Logic Vanilla, Bevy)</li> <li>Multi-region community programs across AMER, EMEA, and APAC</li> <li>Public speaking presence and a point of view on the future of customer-led growth</li> </ul> <p><span data-sheets-root="1">For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $139,000 and $209,000/year, with an expected On Target Earnings (OTE) between $156,000 and $235,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.</span></p><div class="content-conclusion"><div class="p-rich_text_section"> <p><strong>WHAT WE OFFER<br></strong></p> <p><em>Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country </em><a href="https://www.braze.com/company/careers/how-we-hire#benefit-section"><em>here</em></a><em>. More details on benefits plans will be provided if you receive an offer of employment.</em></p> <p>From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:</p> <ul> <li>Competitive compensation that may include equity</li> <li>Retirement and Employee Stock Purchase Plans</li> <li>Flexible paid time off</li> <li>Comprehensive benefit plans covering medical, dental, vision, life, and disability</li> <li>Family services that include fertility benefits and equal paid parental leave</li> <li>Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend</li> <li>A curated in-office employee experience, designed to foster community, team connections, and innovation</li> <li>Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching&nbsp;</li> <li>Employee Resource Groups that provide supportive communities within Braze</li> <li>Collaborative, transparent, and fun culture recognized as a Great Place to Work®</li> </ul> <p><strong>ABOUT BRAZE<br><br></strong>Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.</p> <p>The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.&nbsp;</p> <p>The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.</p> <strong>BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER</strong> <p>At Braze, we strive to create equitable growth and opportunities inside and outside the organization.</p> <p>Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you <em>you</em>.</p> <p>We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.</p> <em>Please see our</em><a href="https://www.braze.com/company/legal/privacy-policy-job-candidates"><em> </em><em>Candidate Privacy Policy</em></a><em> for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.</em></div></div>