Associate Director - Content

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span style="font-size: 10pt;"><strong>About WPP Media&nbsp;</strong></span></p> <p><span style="font-size: 10pt;">WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.&nbsp;</span></p> <p><span style="font-size: 10pt;">WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com&nbsp;</span></p> <p><span style="font-size: 10pt;">At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media’s shared core values:&nbsp;</span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Be <strong>Extraordinary</strong> by Leading Collectively to Inspire transformational Creativity.&nbsp;</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Create an <strong>Open </strong>environment by Balancing People and Client Experiences by Cultivating Trust.&nbsp;</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Lead <strong>Optimistically</strong> by Championing Growth and Development to Mobilize the Enterprise.&nbsp;</span></li> </ul> <p><span style="font-size: 10pt;">WPP is looking for “Director - Communications Planning” with minimum 5-6 years of Brand Strategy / Communication Strategy experience. We are looking for someone who has hands on experience refining data into intelligence and creating strategic narratives to solve brand problems.&nbsp;You will have a good understanding of the diverse content landscape, skilled with social listening tools and have a comprehensive understanding of social / digital platforms and their data eco-system. If you bring a fine balance of left and right brain, this is the role for you.</span></p> <p><span style="font-size: 10pt;">This role reports to Lead – Comms Strategy.</span></p> <h1><span style="font-size: 10pt;">In this role you will,</span></h1> <ol> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Work with the leading FMCG giant in India across a variety of categories and work with some of the best tools and technologies in the market.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Create social first work that is rooted in culture, that impacts the brands goals as well as win awards</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Play with data for churning out meaningful, actionable insights</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Be part of most exciting innovation hub – Content/ Creative/ Insights/Technology/ Measurement</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Assess and analyse performance of campaigns and create an informed learning path for future campaigns</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Drive thinking behind big campaign ideas, laying down the foundation with data, insights and consumer understanding</span></li> </ol> <h1><span style="font-size: 10pt;">In three months:</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Work as part of a team to contribute to the Content Strategy and Listening function and streamline operations/ reporting with minimal supervision</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Bring fresh thinking and insights which is data backed to enable the content team to develop insightful work</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Integrate and learn the different streams of work/processes in data and digital</span></li> </ul> <h1><span style="font-size: 10pt;">In six months:</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">You would have taken complete control of the process, deliverables, and client relationship</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Provide strategic inputs on project briefs through data driven insights</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Enabled content team to develop proactive work by supporting them, sharing consumer insights and cultural trend</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Drive meetings and present analysis to the content team and clients</span></li> </ul> <h1><span style="font-size: 10pt;">In 12 months:</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Emerge as the go-to person both internally and amongst clients for all strategy and measurement requirement</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Independently work on client requirements from scratch - from decoding the brief, setting up a structure, analysing and sharing recommendations basis the analysis that matches the clients’ expectations</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Be equipped enough to independently explore and evaluate the best tools and technology in the market for Mindshare</span></li> </ul> <h1><span style="font-size: 10pt;">What you will need:</span></h1> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ability to distill secondary and primary data to actionable creative insights</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Support creative executions with media data</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">High proficiency on Social Listening tools such as Brandwatch, Meltwater, survey tools such as TGI, softwares like Canva, Microsoft office (PowerPoint, word and excel) and good presentation skills – written and verbal</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Strategic, analytical and problem-solving approach but with a creative bent of mind is a must</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Possess organizational skills in the form of written and oral communication, critical thinking, troubleshooting, and problem analysis.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Demonstrated aptitude for learning new technologies</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Understanding of general business, digital and social media platforms and technology in</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ability to work in cross-functional teams across different expertise and collaborate with internal and external teams</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Demonstrate a combination of highly quantitative analytical skills, strategic judgment, and</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Tracking time-resource engagement for all projects to ensure timely</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Someone who is proactive, takes initiative, and demonstrates the ability to perform in a fast-paced, high pressure, and highly competitive environment.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Very quick learner, resourceful, with smart problem-solving</span></li> </ul> <p><span style="font-size: 10pt;"><strong><span data-contrast="auto">Life at WPP Media &amp; Benefits</span></strong><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-size: 10pt;"><span data-contrast="auto">Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span><span data-contrast="auto">  </span><span data-ccp-props="{}">&nbsp;</span></span></p> <p><span style="font-size: 10pt;" data-contrast="none">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></p> <p><span style="font-size: 10pt;"><span data-contrast="none">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span><span data-ccp-props="{}">&nbsp;</span></span></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto">&nbsp;<span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}">&nbsp;</span></p></div>