Director, Customer Acquisition

About Shef

About the Role

Responsibilities

• Channel Ownership & Execution: Scale Meta Ads and Google Ads as core acquisition engines, from strategy to execution. Expand our playbook across other high-leverage channels including TikTok, Direct Mail, OOH, and influencer partnerships.
• Hands-On Campaign Management: Design and manage end-to-end growth campaigns—from audience targeting and creative testing to landing page optimization and budget pacing.
• Creative Production & Testing: Build and manage a high-velocity performance creative engine that produces 15+ new concepts monthly. Develop systematic creative testing frameworks, optimize asset performance across formats and platforms, and establish scalable workflows for creative ideation, production, and iteration.
• AI-First Approach: Build the new playbook for modern growth marketing. Develop AI-native systems, tools, and processes that reflect what best-in-class will look like in 2030, not 2020.
• Big Swings: Identify, design, and execute high-impact growth bets that can deliver step-function improvements to customer acquisition efficiency and scale.
• Attribution & Analytics: Collaborate with Marketing Analyst to drive reporting and attribution across all growth channels. Build dashboards that connect acquisition spend to subscriber cohorts, retention rates, and LTV.
• Experimentation & Optimization: Lead constant test-and-learn cadence across messaging, offers, creative, and channels. Bring a growth mindset to every campaign, from acquisition through retention.
• Collaboration & Alignment: Work cross-functionally with product, brand, and operations teams to align on growth priorities, share learnings, and inform strategy.

Qualifications

• 5+ years of experience in growth, performance marketing, or retention roles—ideally in B2C subscription, marketplace, or consumer tech startups
• Hands-on expertise managing and optimizing campaigns in Google Ads, Meta Ads, and emerging social platforms
• Proven track record running experiments and driving measurable impact across the full customer lifecycle
• Experience with subscription metrics (CAC, LTV, churn, cohort analysis) and consumer analytics tools
• Strong analytical mindset and comfort with data storytelling to cross-functional stakeholders
• Experience building retention programs and optimizing subscription funnels
• Excellent project management and collaboration skills
• Resourceful, scrappy, and excited to build and scale new systems in a fast-paced, dynamic environment