Director, CX Optimization & Experimentation

<div class="content-intro"><p>At <strong><a href="https://www.rangegroup.com/">Range Group</a> </strong>we believe in the power of the professional travel advisor. We represent over $4.5 billion in annual travel sales. All our investments stem from a common thesis, that travel advisors add real value to a trip. Travel advisors when equipped with technology and 24/7 support are irreplaceable. Equally important is our philanthropy. Range Foundation channels 10% of group profits to social impact. From exploration grants, improved access to education, new discoveries on sea and land, cultural infrastructure, and helping our global neighbors in times of need — we are investing to build a better future.</p></div><p><strong><span data-contrast="auto">About the Role</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Kensington Tours is&nbsp;seeking&nbsp;a highly analytical and strategic&nbsp;</span><strong><span data-contrast="auto">Director, CX Optimization &amp; Experimentation</span></strong><span data-contrast="auto">&nbsp;to lead the evolution of our digital acquisition and customer experience across&nbsp;digital&nbsp;properties and traveler touchpoints.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">This senior leadership role is for a data-driven optimization expert who combines quantitative rigor with customer-centric thinking. Partnering closely with the Senior Director,&nbsp;Web &amp;&nbsp;Optimization, you will lead&nbsp;end-to-end experimentation strategy across ideation, UX design, execution, analysis, and rollout of winning experiences.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">The ideal candidate brings deep experience leading statistically rigorous CRO and experimentation programs within high-traffic digital environments. You are equally comfortable analyzing behavioral data, designing in Figma, interpreting multivariate test results, and partnering cross-functionally to operationalize winning experiences across Marketing, Sales, Product, and Engineering.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">This role is both strategic and hands-on executing directly while building the experimentation foundation and infrastructure that a future team will scale.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">What You'll Do</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">Maintain and contribute to&nbsp;the CX optimization and experimentation roadmap across&nbsp;kensingtontours.com&nbsp;and all digital acquisition experiences.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Ideate, design, execute, and scale statistically rigorous A/B and multivariate experiments across landing pages, forms, acquisition funnels, itinerary experiences, and lead generation flows.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Translate quantitative and qualitative insights into strategic hypotheses, testing frameworks, and prioritized optimization initiatives.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Create wireframes, UX concepts, prototypes, and test variants in Figma grounded in user behavior, analytics, and conversion best practices.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Lead end-to-end experimentation execution including test planning, QA, launch validation, analysis, significance evaluation, and recommendation development.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Analyze traveler behavior using web analytics, Amplitude, session replay tools, heatmaps, conversion funnels, attribution models, and behavioral segmentation.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Partner closely with Marketing Analytics to apply statistical analysis, probability modeling, funnel analytics, and customer behavior analysis to uncover optimization opportunities and predict conversion outcomes.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Drive optimization initiatives focused on increasing conversion rates, reducing friction, improving lead quality, and maximizing customer lifetime value.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Collaborate cross-functionally with&nbsp;Marketing, Engineering, UX, SEO, Content, and Sales teams to operationalize winning experiences and support organizational change management for implemented variants.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Work closely with Sales and business stakeholders to ensure experimentation outcomes align with operational realities, traveler expectations, and&nbsp;lead&nbsp;quality&nbsp;objectives.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Establish experimentation governance, KPI frameworks, testing methodologies, statistical standards, and reporting practices across the organization.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Present experimentation strategy, analytical findings, and business recommendations to senior leadership and executive stakeholders.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Champion a culture of experimentation, continuous learning, and evidence-based decision-making across the organization.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><strong><span data-contrast="auto">What You Bring</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li><span data-contrast="auto">8–10+ years of experience leading digital experimentation, conversion rate optimization (CRO), behavioral analytics, growth optimization, marketing analytics, or performance-focused UX strategy within complex digital organizations.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">At least 5 years leading and owning a&nbsp;growth&nbsp;program or product strategy&nbsp;in fast-moving or ambiguous environments where you are expected to adapt quickly&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Proven success building and scaling experimentation programs with measurable business impact across high-traffic digital properties and multi-step acquisition funnels.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Deep hands-on&nbsp;expertise&nbsp;running statistically rigorous A/B and multivariate testing programs, with strong understanding of statistical significance, confidence intervals, regression analysis, probability modeling, hypothesis testing, sample sizing, incrementality, and experimentation methodologies.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Strong analytical and quantitative background in statistics, mathematics, economics, engineering, behavioral science, data science, or related disciplines.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Demonstrated ability to&nbsp;operate&nbsp;strategically while&nbsp;remaining&nbsp;highly execution-oriented in fast-paced, ambiguous, and evolving environments.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Strong experience using Figma to create wireframes, UX concepts, prototypes, and experiment variants tied directly to conversion and customer behavior&nbsp;objectives.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Advanced&nbsp;proficiency&nbsp;with web analytics and experimentation platforms including Amplitude, GA4, Adobe Target, VWO, Optimizely,&nbsp;Mixpanel, or equivalent tools.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Experience synthesizing large volumes of behavioral and quantitative data into actionable business recommendations,&nbsp;optimization&nbsp;roadmaps, and executive-level storytelling.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Strong stakeholder management and organizational influence skills, including experience driving alignment and change management across cross-functional teams and senior leadership.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Experience working alongside platform modernization efforts, digital transformation initiatives, or large-scale website rebuilds while&nbsp;maintaining&nbsp;optimization velocity and experimentation continuity.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Highly curious, hypothesis-driven, and energized by iterative problem solving, continuous testing, and uncovering non-obvious optimization opportunities through experimentation.</span><span data-ccp-props="{}">&nbsp;</span></li> <li><span data-contrast="auto">Experience within luxury travel, premium e-commerce, marketplaces, or other high-consideration purchase environments is strongly preferred.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <p><em>The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. <span style="color: rgb(255, 255, 255);">#LI-Hybrid</span></em></p> <p><em>We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.</em></p><div class="content-conclusion"><p><span data-teams="true">The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans.</span><strong><em><br><br>We thank all candidates for their interest however only those selected for an interview will be contacted.</em></strong></p></div>