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Director, Demand Generation

Supio

San Francisco - hybridHybrid1mo ago
Employment
Full-time
Seniority
Lead

About the role

About Us  

Who We're Looking For

What You'll Do


  • Own Demand Strategy: Design and execute Supio's full-funnel demand generation strategy — from awareness through pipeline creation — across digital, ABM, and outbound programs.
  • Build the Infrastructure: Own the demand gen stack end-to-end. Build complex HubSpot workflows, operationalize Clay enrichment pipelines, and turn Gong conversation intelligence into sharper messaging, scoring, and follow-up.
  • Run Signal-Based Motions: Turn intent data, technographic signals, and behavioral triggers into timely, high-conversion outreach. Pair signals with the right content at the right stage.
  • Architect ABM Programs: Run ABM motions targeting key segments in the personal injury legal market — from 1:1 enterprise plays to 1:many scaled campaigns.
  • Drive Content Demand: Lead webinars, third-party syndication, and AI-assisted content mapping — using existing assets and LLM workflows to surface what a prospect needs to see next, not just what's easiest to produce.
  • Instrument the Funnel: Build reporting dashboards, define MQL-to-pipeline attribution, and bring actionable insights to leadership.
  • Deploy AI Agents: Stand up AI agents and automation across marketing ops to increase program velocity and remove manual bottlenecks. Using AI to scale demand programs is encouraged and expected.
  • Connect Across GTM: Partner shoulder-to-shoulder with field sales, field marketing, and RevOps on territory strategy, account-level pipeline goals, lead routing, and attribution. You are the connective tissue across all three.

You're a Great Fit If You


  • 7+ years in demand generation, minimum of 2 years leading the function at a B2B SaaS company.
  • Deep hands-on expertise in the modern GTM stack — you've built and owned complex HubSpot workflows, operationalized Clay pipelines at scale, and pulled real intelligence out of Gong.
  • Built and run ABM programs end-to-end, from target account selection through multi-touch orchestration to closed revenue.
  • Working fluency in signal-based marketing — intent data, technographic signals, and behavioral triggers — and have used them to drive real pipeline.
  • Comfortable using AI agents, prompt workflows, and LLM-driven automations to scale programs, personalize at volume, and sequence content intelligently across the buyer journey.
  • Led content demand programs — webinars, syndication, AI-assisted content mapping — and know how to make existing libraries work harder.
  • Bring analytical rigor: you can build a funnel model, own an attribution framework, and tell a compelling story with data.
  • Work shoulder-to-shoulder with field sales, field marketing, and RevOps — experience partnering with RevOps on CRM architecture, lead routing, scoring models, and attribution frameworks is required.
  • Have a builder's mentality — you're energized by standing up new systems, not just optimizing what already exists.

Bonus Points


  • Experience marketing to legal, healthcare, or other regulated professional services verticals.
  • Familiarity with the personal injury law firm buyer — their workflow, pressures, and what earns their attention.
  • Prior experience at a high-growth startup where you built GTM infrastructure from scratch.


Compensation

  • 💰 Competitive Salary + Meaningful Equity
  • 💹 401(k)
  • ⚕️ Health, Dental, Vision, and Life Insurance
  • 🏝 Flexible Time Off + Holidays
  • 🧑‍💻 High-autonomy work environment, every Tuesday is a Remote Work Day
  • 🥗 DoorDash subsidies for breakfast and dinner; Daily lunch options
  • 🧋 Boba Wednesdays
  • 🚃 Monthly commuter subsidies and pre-tax parking contribution
  • 🚀 Team gatherings and offsites

E-Verify Participation Notice  

Equal Employment Opportunity (EEO) Statement 

Perks & benefits

  • 401k
  • Unlimited Vacation
  • Equity Compensation

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