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Director, Demand Generation
Supio
San Francisco - hybridHybrid1mo ago
- Employment
- Full-time
- Seniority
- Lead
About the role
About Us
Who We're Looking For
What You'll Do
- Own Demand Strategy: Design and execute Supio's full-funnel demand generation strategy — from awareness through pipeline creation — across digital, ABM, and outbound programs.
- Build the Infrastructure: Own the demand gen stack end-to-end. Build complex HubSpot workflows, operationalize Clay enrichment pipelines, and turn Gong conversation intelligence into sharper messaging, scoring, and follow-up.
- Run Signal-Based Motions: Turn intent data, technographic signals, and behavioral triggers into timely, high-conversion outreach. Pair signals with the right content at the right stage.
- Architect ABM Programs: Run ABM motions targeting key segments in the personal injury legal market — from 1:1 enterprise plays to 1:many scaled campaigns.
- Drive Content Demand: Lead webinars, third-party syndication, and AI-assisted content mapping — using existing assets and LLM workflows to surface what a prospect needs to see next, not just what's easiest to produce.
- Instrument the Funnel: Build reporting dashboards, define MQL-to-pipeline attribution, and bring actionable insights to leadership.
- Deploy AI Agents: Stand up AI agents and automation across marketing ops to increase program velocity and remove manual bottlenecks. Using AI to scale demand programs is encouraged and expected.
- Connect Across GTM: Partner shoulder-to-shoulder with field sales, field marketing, and RevOps on territory strategy, account-level pipeline goals, lead routing, and attribution. You are the connective tissue across all three.
You're a Great Fit If You
- 7+ years in demand generation, minimum of 2 years leading the function at a B2B SaaS company.
- Deep hands-on expertise in the modern GTM stack — you've built and owned complex HubSpot workflows, operationalized Clay pipelines at scale, and pulled real intelligence out of Gong.
- Built and run ABM programs end-to-end, from target account selection through multi-touch orchestration to closed revenue.
- Working fluency in signal-based marketing — intent data, technographic signals, and behavioral triggers — and have used them to drive real pipeline.
- Comfortable using AI agents, prompt workflows, and LLM-driven automations to scale programs, personalize at volume, and sequence content intelligently across the buyer journey.
- Led content demand programs — webinars, syndication, AI-assisted content mapping — and know how to make existing libraries work harder.
- Bring analytical rigor: you can build a funnel model, own an attribution framework, and tell a compelling story with data.
- Work shoulder-to-shoulder with field sales, field marketing, and RevOps — experience partnering with RevOps on CRM architecture, lead routing, scoring models, and attribution frameworks is required.
- Have a builder's mentality — you're energized by standing up new systems, not just optimizing what already exists.
Bonus Points
- Experience marketing to legal, healthcare, or other regulated professional services verticals.
- Familiarity with the personal injury law firm buyer — their workflow, pressures, and what earns their attention.
- Prior experience at a high-growth startup where you built GTM infrastructure from scratch.
Compensation
- 💰 Competitive Salary + Meaningful Equity
- 💹 401(k)
- ⚕️ Health, Dental, Vision, and Life Insurance
- 🏝 Flexible Time Off + Holidays
- 🧑💻 High-autonomy work environment, every Tuesday is a Remote Work Day
- 🥗 DoorDash subsidies for breakfast and dinner; Daily lunch options
- 🧋 Boba Wednesdays
- 🚃 Monthly commuter subsidies and pre-tax parking contribution
- 🚀 Team gatherings and offsites
E-Verify Participation Notice
Equal Employment Opportunity (EEO) Statement
Perks & benefits
- 401k
- Unlimited Vacation
- Equity Compensation
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