Director, Digital A/V Measurement – WPP Data & Technology Solutions

<div class="content-intro"><p><strong>WPP is the trusted growth partner for the world’s leading brands.&nbsp;</strong></p> <p><strong>We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.</strong><br><strong>&nbsp;</strong><br><strong>Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.&nbsp;</strong><br><strong>&nbsp;</strong><br><strong>For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&amp;data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&amp;reserved=0" target="_blank">WPP.com.</a></strong><br><strong>&nbsp;</strong></p></div><p><strong>Why we’re hiring:</strong></p> <p>WPP is accelerating its global digital Audio/Visual (A/V) capability — integrating Connected TV (CTV), online video (OLV), social video, and addressable TV into a unified, AI‑enabled media measurement ecosystem.</p> <p>We are seeking a&nbsp;Director, Digital A/V Measurement&nbsp;to lead the strategy, development, and adoption of our digital video and audio measurement solutions across markets, clients, and platforms.</p> <p>This is a high‑impact leadership role for someone who combines deep AdTech expertise, product thinking, and hands‑on measurement knowledge with the ability to influence stakeholders across a global matrix.</p> <p>&nbsp;</p> <p><strong>What you’ll do:</strong></p> <p>Reporting to the Global Head of Marketing Science - Client Strategy, you will:</p> <p><strong>Product &amp; Innovation Leadership:</strong></p> <ul> <li>Contribute to and execute the global digital A/V measurement strategy and roadmap, ensuring alignment with digital media trends and client needs.</li> <li>Define standards for cross-screen video measurement, CTV, digital audio, and programmatic A/V planning.</li> <li>Partner with WPP Open, WPP Media MM&amp;A, and agency teams to integrate robust A/V measurement frameworks into omnichannel planning and attribution tools.</li> <li>Drive innovation through AI‑powered forecasting, attention metrics, and cross-channel video reach/frequency optimisation.</li> </ul> <p><strong>Capability Building &amp; Enablement:</strong></p> <ul> <li>Build and scale digital A/V measurement capability across markets through training, playbooks, and best‑practice frameworks.</li> <li>Develop and support specialist measurement communities (pods, guilds, centres of excellence) to ensure consistent methodology delivery.</li> <li>Establish global guidelines for A/V campaign tracking, viewability, fraud detection, and brand safety measurement.</li> </ul> <p><strong>Client &amp; Market Leadership:</strong></p> <ul> <li>Support global client teams with modern A/V measurement strategy, solution design, and activation excellence.</li> <li>Participate in discussions with clients, broadcasters, digital platforms, and joint industry committees (JICs) regarding modern measurement standards.</li> <li>Drive adoption of advanced A/V measurement frameworks (such as attention metrics and hook rates) within top global accounts to demonstrate business outcomes.</li> <li>Contribute measurement expertise to pitches, digital transformation programmes, and global client solutions.</li> </ul> <p><strong>Technology, Data &amp; Partnerships:</strong></p> <ul> <li>Manage relationships with key measurement vendors (e.g., Kantar, Nielsen, IAS, DoubleVerify).</li> <li>Ensure WPP’s A/V measurement stack is competitive, scalable, cookieless-ready, and privacy‑compliant.</li> <li>Collaborate with AdTech engineering, Marketing Science, and Data Strategy teams to enhance attribution and MMM (Marketing Mix Modelling) inputs.</li> </ul> <p><strong>Operational Excellence:</strong></p> <ul> <li>Govern measurement quality, data consistency, and delivery standards across campaigns.</li> <li>Collaborate with cross‑functional teams (activation, product, engineering, analytics) to ensure flawless execution of measurement setups.</li> <li>Provide troubleshooting and escalation support for complex or high‑value A/V measurement setups.</li> </ul> <p><strong>What you’ll need:</strong></p> <ul> <li>Proven experience in digital media, AdTech, or marketing analytics, with a focus on digital A/V (online video, social video, CTV, or digital audio) measurement.</li> <li>Experience in digital ad measurement, covering campaign objectives such as reach/frequency, addressability, viewability, attention, brand effectiveness, footfall, search uplift, online sales, and offline sales</li> <li>Experience in product management, ad ops, or marketing science within a global, matrixed organisation or agency environment.</li> <li>Excellent understanding of the modern digital video ecosystem, cross-screen measurement frameworks, identity solutions, and clean room technologies.</li> <li>Strategic thinker with the ability to translate complex measurement methodologies (e.g., attribution, attention, brand lift) into clear business value for clients.</li> <li>Hands‑on technical understanding of pixel implementation, SDKs, server-to-server tracking, and A/V platform analytics.</li> <li>Excellent communication and collaboration skills, with the ability to engage stakeholders across different markets and disciplines.</li> <li>Operationally minded, with a focus on quality, consistency, and scalable delivery.</li> <li>Experience in conducting RFIs, negotiating contracts, and managing partnerships is a plus</li> <li>Knowledge of data privacy and security regulations as they relate to digital advertising</li> <li>Ability to stay updated on industry developments and provide relevant advice or commentary</li> </ul> <p>Join us and help shape the future of Digital A/V Measurement across the world’s largest marketing and communications network, with a global platform to influence product innovation, capability build, and client strategy. You’ll have access to WPP’s world-class data, technology, and AI ecosystem, working in a collaborative, forward-thinking environment where your expertise drives enterprise-level impact.</p> <p>&nbsp;</p> <p>&nbsp;</p><div class="content-conclusion"><p><strong>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</strong></p> <p><strong>WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</strong></p> <h4><strong>Please read our Privacy Notice (<a href="https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment">https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment</a>) for more information on how we process the information you provide.</strong></h4></div>