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Director / Senior Director of GTM Strategy & Sales Enablement
Ascenda Loyalty
New YorkHybrid2mo ago
- Employment
- Full-time
- Seniority
- Lead
About the role
The Role
Your Impact
- Own the end-to-end enterprise sales pipeline, ensuring opportunities are clearly qualified, sized, prioritised, and proactively communicated to senior stakeholders
- Act as a client-facing partner throughout the deal lifecycle, engaging directly in RFPs, proposals, and active deal work to shape strategy and strengthen win probability
- Lead major RFP responses and complex proposals as the owner responsible for strategy, coordination, and final submission
- Engage directly with clients during RFPs and active deal cycles, supporting Sales leads in developing strategic, client-facing decks and commercial materials to strengthen positioning and increase win rates
- Define and evolve business development strategy, including target markets, go-to-market motion, commercial models, and product-market fit
- Act as the connective layer across Sales, Commercial, Product, and Marketing, translating client feedback and deal learnings into clear narratives and go-to-market strategies
- Drive weekly pipeline governance, validating deal probability, escalating blockers, and improving forecast accuracy
- Support Sales leads in developing strategic client-facing decks and commercial materials that strengthen positioning and win probability
- Build and refine commercial models and business cases to support high-impact GTM initiatives and partner discussions
- Evolve sales processes and tools (e.g., Notion, pipeline tracking) to improve pipeline hygiene, cross-team visibility, and accountability
- Strengthen pricing narratives and proposal frameworks to improve negotiation outcomes and deal quality
- Provide structured pipeline and performance insights to leadership to inform prioritisation and resource allocation
Who You Are
- 10+ years of experience in GTM strategy, enterprise sales operations, consulting, or commercial enablement
- Proven experience owning or supporting complex enterprise RFPs and multi-stakeholder bids
- Strong commercial acumen with the ability to shape deal strategy and positioning
- Highly structured operator who can bring clarity and process to ambiguous commercial environments
- Comfortable working closely with senior sales leaders and influencing cross-functional stakeholders
- Analytical and data-driven, with experience managing forecasting and pipeline reporting
- Hands-on and execution-oriented, comfortable building decks, commercial models, and governance frameworks
- Thrives in a fast-paced, scaling environment where structure needs to be built, not inherited
- Excited by ambitious goals, rapid growth, and breaking new ground in the Americas
- Structured thinker and communicator who presents ideas in a simple, actionable manner
- Strong alignment with Ascenda’s core values of growth mindset, hands-on ownership, supportive collaboration, and radical simplicity
- High growth environment & exponential career development
- Mobile & flexible work environment
- WFH office equipment allowance
- Comprehensive Paternal Leave
- Medical insurance coverage
- 401K program with company match
- Employee recognition programs
- Competitive compensation
- Travel perks & Employee rewards
Perks & benefits
- 401k
- Medical Insurance
- Pension Matching
- Home Office Budget
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