Director, Growth Marketing

<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">True Classic is hiring a <span style="color: rgb(75, 75, 105);"><strong>Director of Growth Marketing</strong></span> to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands-on, performance-focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV. </span><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">You’ll thrive here if you’re a scrappy executor who’s just as comfortable managing ad platforms as you are building performance dashboards or partnering on full-funnel strategies.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">All True Classic roles are global and omni-channel, driving accountability across product categories, regions, and sales/marketing channels. This role will allow you to impact operations worldwide, ensuring alignment with our business objectives and delivering success across diverse markets and platforms.</span></p> <h1 data-start="721" data-end="1005"><span style="font-family: helvetica, arial, sans-serif; font-size: 14pt; color: rgb(75, 75, 105);"><strong>Areas of Accountability</strong></span></h1> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong>Performance Marketing &amp; Paid Media</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Conduct ongoing creative and audience testing across funnel stages.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Leverage analytics to inform optimizations and scale what’s working.</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong>Affiliate &amp; Partnerships</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Collaborate with agencies, influencers, and publishers to generate conversions.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Evaluate and optimize commission structures to improve return on spend.</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong>Owned Media Optimization</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Translate performance insights into actionable briefs for internal and external partners.</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong>Measurement &amp; Reporting</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Surface insights and trends to inform weekly optimizations and executive-level strategy.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance.</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong>Systems &amp; Scale Enablement</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems).</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation.</span></li> </ul> <h1><span style="font-family: helvetica, arial, sans-serif; font-size: 14pt; color: rgb(75, 75, 105);"><strong>Cross-Functional Collaboration</strong></span></h1> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Creative – Partner to develop and iterate on performance-driven assets.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Analytics – Work closely to validate campaign performance and attribution.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Finance – Align on budget pacing, ROI, and scenario planning.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Retention &amp; CX – Share performance insights to optimize lifecycle and post-purchase experiences.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Product &amp; Merchandising – Align on product launches and hero product campaigns.</span></li> </ul> <h1><span style="font-family: helvetica, arial, sans-serif; font-size: 14pt; color: rgb(75, 75, 105);"><strong>Qualifications</strong></span></h1> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Expertise in campaign management across Meta, Google, YouTube, and TikTok.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Experience managing affiliate programs and platforms (e.g., Impact, ShareASale).</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Data-driven mindset with experience using reporting tools and performance dashboards.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Ability to collaborate cross-functionally and turn insights into action quickly.</span></li> </ul> <h1><span style="font-family: helvetica, arial, sans-serif; font-size: 14pt; color: rgb(75, 75, 105);"><strong>Preferred Qualifications&nbsp;</strong></span></h1> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Familiarity with GA4 and event-based tracking frameworks</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Experience working in hybrid or remote environments with cross-functional teams</span></li> </ul> <h1><span style="font-family: helvetica, arial, sans-serif; font-size: 14pt; color: rgb(75, 75, 105);"><strong>Skills and Competencies</strong></span></h1> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong>Technical Skills</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Paid media platforms (Meta Ads, Google Ads, TikTok, YouTube)</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Affiliate platforms (Impact, ShareASale, etc.)</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Analytics tools and dashboards (GA4, Looker, Triple Whale, Rockerbox)</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Excel / Google Sheets (advanced)</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong>Soft Skills</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Analytical rigor and curiosity</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Strong written and verbal communication</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Speed and efficiency in execution</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Creative problem-solving and iteration mindset</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Team collaboration and adaptability</span></li> </ul> <h1><span style="font-size: 14pt; font-family: helvetica, arial, sans-serif; color: rgb(75, 75, 105);"><strong>Workplace Arrangement</strong></span></h1> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);">Remote&nbsp;</span></p> <h1 data-start="1935" data-end="1963"><span style="font-size: 14pt; color: rgb(75, 75, 105); font-family: helvetica, arial, sans-serif;">Compensation and Benefits</span></h1> <h2 data-start="175" data-end="193"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong data-start="175" data-end="191">Compensation</strong></span></h2> <ul data-start="194" data-end="216"> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);" data-start="194" data-end="216"> <p data-start="196" data-end="216"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Competitive salary + quarterly performance bonus&nbsp;</span></p> </li> </ul> <h2 data-start="218" data-end="232"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong data-start="218" data-end="230">Time Off</strong></span></h2> <ul data-start="233" data-end="264"> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);" data-start="233" data-end="264"> <p data-start="235" data-end="264"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Unlimited PTO and sick time</span></p> </li> </ul> <h2 data-start="266" data-end="289"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong data-start="266" data-end="287">Health &amp; Wellness</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);" data-start="292" data-end="344"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Company medical, dental, and vision insurance</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);" data-start="423" data-end="451"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">$100/month Wellness Stipend</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);" data-start="454" data-end="494"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Free Employee Assistance Program (EAP)</span></li> </ul> <h2 data-start="496" data-end="523"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong data-start="496" data-end="521">Work &amp; Growth Support</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);" data-start="526" data-end="560"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">$100/month Work From Home Stipend</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);"><strong data-start="607" data-end="616">Perks</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);" data-start="621" data-end="669"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">$1,000/year True Classic merchandise allowance</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);" data-start="672" data-end="707"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">401(k) plan with 3% company match</span></li> </ul> <p class="" data-start="2371" data-end="2683"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);"><em>True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.</em></span></p><div class="content-conclusion"><p><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;">At <strong><span style="color: rgb(75, 75, 105);"><a style="color: rgb(75, 75, 105);" href="trueclassic.com">True Classic</a></span></strong>, our purpose is simple:&nbsp;<strong><span style="color: rgb(75, 75, 105);"><em>empower everyone to look good and feel good.</em></span></strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;">Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;">Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:</span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="color: rgb(75, 75, 105);"><strong>Move the Needle</strong></span> – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Paint the Picture </span></strong>– We set clear vision and help others see what great looks like.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Seek the Truth</span></strong> – We use data, customer insight, and curiosity to guide decisions.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="color: rgb(75, 75, 105);"><strong>Get 1% Better</strong></span> – We continuously improve how we work through strong systems and small wins.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Build Leverage </span></strong>– We maximize impact with the right mix of people, tools, automation, and AI.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Crush the Challenge</span></strong> – We surface problems early and take ownership to solve them.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Go Fast</span></strong> – We take initiative, move with urgency, and bias toward action.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Be Creative</span></strong> – We challenge the norm and find better ways to win.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Lead with Empathy</span></strong> – We care deeply about our customers and each other.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;">If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!&nbsp;</span></p></div>