Senior Director, HCP Marketing

Princeton21h ago

Seniority: Lead

About the role

<div class="content-intro"> <div data-ogsc="black">About Acadia Pharmaceuticals</div> <div data-ogsc="black"> </div> <div data-ogsc="black">Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA-approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid- to late-stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier-stage programs that address other underserved patient needs. At Acadia, we’re here to be their difference.</div></div>Please note that this position is based in either San Diego, CA, Princeton, NJ or San Francisco, CA. Acadia's hybrid model requires this role to work in our office three days per week on average. Position Summary <div> The Senior Director, HCP Marketing leads & drives the enterprise HCP marketing strategy and execution to support brand commercialization across all channels. This role is accountable for shaping cross-functional strategy, aligning senior stakeholders, and delivering high-impact business outcomes. Operates as a key member of the brand leadership team, influencing enterprise decisions and ensuring integration across HCP, Consumer, Sales, and Market Access strategies. </div> Primary Responsibilities <ul> <li>Owns and drives enterprise-level HCP brand strategy, ensuring alignment across all commercial channels including community sales, LTC, and non-personal promotion</li> <li>Leads cross-functional brand planning and serves as a key strategic partner to senior leadership, including Sales, Market Access, Medical Affairs, and Commercial Operations</li> <li>Shapes and influences brand strategy and message evolution, translating clinical data, market insights, and competitive intelligence into actionable commercial strategy</li> <li>Provides strategic oversight and direction to HCP marketing team, including leading and developing team members and/or managing managers, where applicable</li> <li>Drives high-impact business decisions that influence brand performance, market positioning, and long-term commercial success</li> <li>Owns peer-to-peer strategy and execution, ensuring effective engagement with healthcare professionals through impactful programming</li> <li>Leads integrated marketing strategy across channels, including HCP promotion, digital strategy, media planning, and field enablement</li> <li>Partners closely with Sales leadership to ensure alignment of marketing strategy with field execution and performance objectives</li> <li>Oversees the planning and execution of key commercial initiatives, including conventions, exhibits, and strategic marketing programs</li> <li>Builds and maintains strong external relationships with Key Opinion Leaders (KOLs) and leads KOL engagement strategy</li> <li>Leads advisory board strategy and execution in partnership with Medical Affairs</li> <li>Oversees performance measurement and optimization of marketing activities, ensuring data-driven decision making and continuous improvement</li> <li>Accountable for significant HCP marketing budget, ensuring effective allocation of resources aligned to strategic priorities</li> <li>Identifies market opportunities and competitive threats, proactively adjusting strategy to maximize business impact</li> <li>Ensures compliance with all Medical, Legal, and Regulatory requirements and company policies</li> <li>Leads agency strategy and management, ensuring delivery of high-quality, insight-driven marketing programs</li> <li>Represents HCP Marketing at senior leadership forums, influencing enterprise-level decisions and direction</li> </ul> Education/Experience: <ul> <li>Bachelor’s degree in marketing, healthcare, business administration, or related field required. MBA preferred.</li> <li>A minimum of 12 years of progressive marketing experience within the pharmaceutical or biotech industry, with a demonstrated track record of increasing responsibility and leadership. Previous leadership experience required, including experience leading teams and/or managing complex cross-functional initiatives.</li> <li>Preferred: <ul> <li>Neurology or specialty therapeutic experience</li> <li>Experience operating at a strategic, enterprise level within commercial organizations</li> </ul> </li> </ul> Required Skills: <ul> <li>Deep expertise in biopharmaceutical brand marketing and multi-channel strategy</li> <li>Proven ability to influence and align senior leadership on complex business decisions</li> <li>Strong strategic thinking with ability to translate insights into impactful business outcomes</li> <li>Demonstrated success driving cross-functional collaboration and enterprise initiatives</li> <li>Exceptional communication and executive presence</li> <li>Ability to lead in a dynamic, fast-paced, and highly matrixed environment</li> <li>Strong financial acumen and experience managing large marketing budgets</li> <li>Ability to travel up to 40%</li> </ul> Physical Requirements This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds.  This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs.  #LI-HYBRID #LI-SM1<div class="content-pay-transparency"><div class="pay-input"><div class="description">In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location. </div><div class="title">Salary Range</div><div class="pay-range">$238,300—$297,900 USD</div></div></div><div class="content-conclusion">What we offer US-based Employees: <ul> <li>Competitive base, bonus, new hire and ongoing equity packages</li> <li>Medical, dental, and vision insurance</li> <li>Employer-paid life, disability, business travel and EAP coverage</li> <li>401(k) Plan with a fully vested company match 1:1 up to 5%</li> <li>Employee Stock Purchase Plan with a 2-year purchase price lock-in</li> <li>15+ vacation days</li> <li>13 -15 paid holidays, including office closure between December 24th and January 1st</li> <li>10 days of paid sick time</li> <li>Paid parental leave benefit</li> <li>Tuition assistance</li> </ul> EEO Statement (US-based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn’t exactly what we describe here. It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law. As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our <a href="https://app.smartsheet.com/b/form/43db301ada19415fa7ab365633993f33" target="_blank">Reasonable Accommodation Request Form</a> or contact us at <a href="mailto:talentacquisition@acadia-pharm.com" target="_blank">talentacquisition@acadia-pharm.com</a> or <a>858-261-2923</a>. Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment. California Applicants: Please see <a href="https://acadia.com/en-us/legal-policies/privacy#18">Additional Information for California Residents</a> within our Privacy Policy.  Canadian Applicants: Please see <a href="https://acadia.com/en-gb/legal-policies/privacy#17">Additional Information for Canadian Residents</a> within our Privacy Policy.  Applicants in the European Economic Area, Switzerland, the United Kingdom, and Serbia: Please see <a href="https://acadia.com/en-gb/legal-policies/privacy#16">Additional Information for Individuals in the European Economic Area, Switzerland, the United Kingdom, and Serbia</a> within our Privacy Policy.  Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in the absence of an executed search agreement will not obligate Acadia in any way with respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.</div>

Perks & benefits

401k
Vision Insurance
Paid Time Off
Pension Matching
Equity Compensation

755,000+ hidden jobs like this

Acadia Pharmaceuticals Inc. and thousands of companies post here first — often days before LinkedIn or Indeed. Your first 5 applications are free; go Pro to apply without limits.

Everything Pro unlocks:

Unlimited applications — free stops at 5
Track every application in one place
Apply straight to the source, one click
Save & organize roles you love
Roles pulled from company boards before the big sites

Weekly

$9.99

$4.99/week

For an active search. Cancel anytime.

Get Weekly

Monthly

$24.99

$12.99/month

The smart pick. Save 35% vs weekly.

Get Monthly

Lifetime

$99

$49.99once

Pay once. Every future feature, forever.

Get Lifetime