Director, Marketing Analytics

We're hiring a Director, Marketing Analytics to lead Offline and Brand measurement on our Marketing Science team. 

You will own the Offline and Brand Measurement framework end-to-end: TV (linear and streaming), podcast, out-of-home, direct mail, and brand marketing. That means ensuring our Marketing Mix Model is accurate, well-calibrated, and actually driving decisions for offline and brand spend. You will design and execute incrementality tests and translate measurement outputs into concrete choices about offline budget allocation and channel strategy. This is not a coordination role. It's a hands-on, technically demanding position that requires you to be the expert in the room on offline and brand analytics, with a strong point of view on what's working and what isn't. You'll bring marketing measurement expertise to executive conversations: not just presenting data, but shaping how leadership thinks about offline and brand investment.

You will work closely with marketing leadership, media buyers, and the broader Marketing Science team. Your output will directly shape how we invest across offline and brand channels.

This role reports to the Senior Director, Business Analytics.