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About the role
<div class="content-intro"><p><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak">Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. </span></p>
<p> </p></div><p style="text-align: justify;"><strong><span data-contrast="none">Adprime, Director, Marketing and Sales Strategy</span> </strong></p>
<p style="text-align: justify;">Adprime, acquired by Newsweek in June 2025, is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.</p>
<p style="text-align: justify;"><strong><span data-contrast="none">Overview:</span></strong> <br><span data-contrast="none">Adprime is seeking a senior, commercially driven marketing leader to define and elevate our market positioning, directly influence revenue growth, and strengthen our presence across the digital advertising ecosystem.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p style="text-align: justify;"><span data-contrast="none">You will operate at the intersection of marketing, pre-sales, and client experience, owning how Adprime is understood, valued, and selected by clients.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p style="text-align: justify;"><span data-contrast="none">You will work closely with sales, leadership, and client teams to translate Adprime’s first party data, AI, and ad tech capabilities into clear, differentiated narratives that drive new business, accelerate deals, and deepen client relationships.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p style="text-align: justify;"><strong><span data-contrast="none">Core Responsibilities:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<ol style="text-align: justify;">
<li><strong><span data-contrast="none"> Market Positioning and Narrative Ownership</span></strong></li>
</ol>
<ul style="text-align: justify;">
<li><span data-contrast="none">Define and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Develop a consistent and differentiated narrative used across sales, clients, and external channels</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ol style="text-align: justify;">
<li><strong><span data-contrast="none"> Revenue Enablement and Pre-Sales Integration</span></strong></li>
</ol>
<ul style="text-align: justify;">
<li><span data-contrast="none">Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Build and refine sales materials, case studies, and storytelling frameworks that improve win rates</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Continuously iterate messaging based on deal feedback, objections, and client insights</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Contribute directly to pipeline acceleration and revenue growth</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ol style="text-align: justify;">
<li><strong><span data-contrast="none"> Client Experience and Growth Support</span></strong></li>
</ol>
<ul style="text-align: justify;">
<li><span data-contrast="none">Collaborate with client service teams to strengthen onboarding, communication, and long-term engagement</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Identify opportunities to support upsell and cross sell through stronger positioning and storytelling</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Translate performance into compelling client narratives and success stories</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ol style="text-align: justify;">
<li><strong><span data-contrast="none"> Industry Presence, PR, and Thought Leadership</span></strong></li>
</ol>
<ul style="text-align: justify;">
<li><span data-contrast="none">Lead PR and external communication efforts to position Adprime as a credible voice in digital advertising</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Build executive visibility through thought leadership, content, and industry engagement</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Increase brand recognition and trust across agencies, brands, and partners</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ol style="text-align: justify;">
<li><strong><span data-contrast="none"> Social Media and Brand Amplification</span></strong></li>
</ol>
<ul style="text-align: justify;">
<li><span data-contrast="none">Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Promote Adprime’s capabilities, people, and client successes</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Engage with industry conversations and amplify the company’s voice</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ol style="text-align: justify;">
<li><strong><span data-contrast="none"> Website and Brand Ecosystem</span></strong></li>
</ol>
<ul style="text-align: justify;">
<li><span data-contrast="none">Own the Adprime website as a core commercial asset</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Maintain consistency across all brand touchpoints including decks, materials, and external communications</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ol style="text-align: justify;">
<li><strong><span data-contrast="none"> Word of Mouth and Market Influence</span></strong></li>
</ol>
<ul style="text-align: justify;">
<li><span data-contrast="none">Develop strategies to drive referrals, client advocacy, and organic growth</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Turn clients and partners into promoters of Adprime’s capabilities</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Leverage relationships across the advertising ecosystem to expand reach and credibility</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<ol style="text-align: justify;">
<li><strong><span data-contrast="none"> Demand and Supply Alignment</span></strong></li>
</ol>
<ul style="text-align: justify;">
<li><span data-contrast="none">Shape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partners</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Ensure Adprime’s value is clearly understood across demand and supply stakeholders</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<p style="text-align: justify;"><strong><span data-contrast="none">What This Role Is Not:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<ul style="text-align: justify;">
<li><span data-contrast="none">Not a paid media buying or campaign execution role</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Not focused on lead volume or performance marketing metrics</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Not dependent on large marketing budgets to drive results</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<p style="text-align: justify;"><strong><span data-contrast="none">Qualifications:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<ul style="text-align: justify;">
<li><span data-contrast="none">8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Proven ability to influence revenue through positioning, storytelling, and sales support</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Experience working closely with sales and client facing teams</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Exceptional communication and narrative building skills</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Ability to operate both strategically and hands on in a lean environment</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<p style="text-align: justify;"><strong><span data-contrast="none">What Success Looks Like:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<ul style="text-align: justify;">
<li><span data-contrast="none">Stronger and clearer market positioning for Adprime</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Improved win rates and more effective sales conversations</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Increased client retention and expansion</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Higher quality inbound opportunities driven by credibility and brand presence</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
<li><span data-contrast="none">Consistent and compelling messaging across all channels and touchpoints</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></li>
</ul>
<p style="text-align: justify;"><strong><span data-contrast="none">Why Join Adprime:</span></strong> <br><span data-contrast="none">This role sits at the core of Adprime’s growth. You will directly shape how the company is perceived in the market, influence revenue outcomes, and help define its position in the evolving digital advertising landscape.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"> </span></p>
<p style="text-align: justify;"><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"><strong>Salary range:</strong> Up to $150,000 commensurate with experience</span></p>
<p style="text-align: justify;"><span data-ccp-props="{}"> </span></p><div class="content-conclusion"><p><span style="font-weight: 400;">Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.</span></p></div>
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