Director, Marketing

<div class="content-intro"><p>Immunovant, Inc. is a clinical-stage immunology company dedicated to enabling normal lives for people with autoimmune diseases. As trailblazer in anti-FcRn technology, the Company is developing innovative, targeted therapies to meet the complex and variable needs of people with autoimmune diseases.</p></div><p><strong>The Role:</strong></p> <p>The Director of Product Marketing is critical to the success of the commercial launch of IMVT-1402 and the successful transformation of the company from a clinical-stage company to a commercial-stage company.&nbsp; Reporting to the Senior Vice President of Commercial, this position helps build strategic and tactical launch plans for IMVT-1402 in Graves’ Disease.</p> <p>&nbsp;</p> <p><strong>Key Responsibilities:</strong></p> <p><strong>Product Marketing</strong></p> <ul> <li>Develop an insight driven marketing strategy and positioning for the brand through the application of a strategic framework that relies on key leverage points and strategic choices to determine targeting scenarios. <ul> <li>Lead cross functional team, build and shape all launch plans to ensure organizational readiness and success</li> </ul> </li> <li>Partner closely with Business Analytics to develop robust market research plan to ensure market insights and competitive intelligence are included in all plans and forecast assumptions. <ul> <li>Partner with Analytics to shape market research, inform key performance metrics, and measure the effectiveness of marketing initiatives.</li> </ul> </li> <li>Develop and implement tactics aligned to the brand strategic choices and key leverage points. Ensure alignment with product positioning, and messaging across targeted HCP and consumer tactics while maintaining a high standard of quality and compliance for Immunovant.</li> <li>Lead the implementation of a disease educational campaign shaping the market for a new entrant and catalyzing a change in Graves’ Disease understanding and treatment approach</li> <li>Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., HCPs, patients, KOLs, allied health professionals, market access stakeholders) and across multiple channels.</li> <li>Partner with digital marketing to establish all multi-channel specific strategies and tactics including those necessary to support the Customer Engagement team e.g.: face to face, digital, CRM etc.</li> <li>Maintain expertise in disease state, competitive landscape, and market dynamics, informing potential pivots in strategic and executional approach as needed</li> <li>Responsible for the management and evaluation of key agencies and vendors</li> </ul> <p><strong>Requirements:</strong></p> <ul> <li>BA/BS required; MBA and/or other relevant graduate degree preferred</li> <li>8+ years of marketing experience in a biotechnology or pharmaceutical organization. Launch experience required</li> <li>Track record of enterprise influence - able to lead through ambiguity, align diverse stakeholders, and drive decisions across functions outside of direct reporting lines.</li> <li>Strong communication skills; able to synthesize complex inputs into clear recommendations for senior leadership.</li> <li>Demonstrated analytical and problem-solving skills, leading to the development of innovative marketing initiatives.</li> </ul> <p><strong>Work Environment:</strong></p> <ul> <li>Hybrid; Immunovant’s NYC office 3 days/week</li> <li>Dynamic, interactive, fast-paced, and entrepreneurial environment&nbsp;</li> <li>Domestic or international travel are required (20% - 25%)</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Salary range for posting</div><div class="pay-range"><span>$210,000</span><span class="divider">&mdash;</span><span>$250,000 USD</span></div></div></div><div class="content-conclusion"><p>Compensation is based on a number of factors, including market location, and may vary depending on job-related knowledge, skills, and experience. Equity and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, dental, vision, 401k, and other benefits, including unlimited paid time off and parental leave.</p> <p>&nbsp;</p></div>