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About the role
<div>
<p><span data-contrast="auto">We are a Canadian leader in digital automotive solutions. Our flagship brands — </span><strong><span data-contrast="auto">AutoTrader.ca</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">AutoSync</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Dealertrack Canada and CMS</span></strong><span data-contrast="auto"> — help Canadians buy, sell, and finance vehicles with confidence.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p>
<p><strong><span data-contrast="auto">AutoTrader.ca</span></strong><span data-contrast="auto"> is Canada’s largest automotive marketplace, with over </span><strong><span data-contrast="auto">25 million monthly visits</span></strong><span data-contrast="auto">. </span></p>
<p><span data-contrast="auto">As part of </span><strong><span data-contrast="auto">AutoScout24 group</span></strong><span data-contrast="auto">, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p>
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<div><span data-contrast="auto">Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></div>
<div>
<p><strong>Role Summary:</strong></p>
<p>As Director of Marketing Strategy, you own how B2C marketing drives growth in Canada. You will own a multi-million CA$ budget and he end-to- end accountable for marketing.</p>
<p>This is a strategy-led role with real commercial responsibility. You decide where to invest, where to pull back and how to improve performance across the funnel.</p>
<p>You will work with specialists who execute campaigns, but you are responsible for setting direction and making the trade-offs. You will lead and develop a team, and work across a matrixed setup to align marketing, product, analytics and other stakeholders.</p>
</div>
<p><strong><span data-contrast="auto">What you'll do</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p>
<ul>
<li>Own multi-million CA$ consumer marketing budget in Canada.</li>
<li>Be accountable for marketing outcomes - leads, sessions, brand impact etc.</li>
<li>Define and drive full-funnel strategy – optimal channel mix; balance short-term demand and long-term brand.</li>
<li>Set the standard for analytical rigor. Work hands-on with data, spot issues early, partner with analytics to investigate, and use insights to drive decisions.</li>
<li>Lead brand and content marketing, including creative briefing, media planning briefing and impact measurement</li>
<li>Steer performance marketing via a central team. You don’t run campaigns - you decide where to push, pull back, and allocate budget.</li>
<li>Lead monthly reviews with senior executives on marketing performance, risks and tradeoffs.</li>
<li>Lead and develop a high-performing team.</li>
</ul>
<p><strong><span data-ccp-props="{"335559738":240,"335559739":240}">What you'll need:</span></strong></p>
<ul>
<li>12+ years in marketing or growth strategy.</li>
<li>You’ve owned budgets and commercial outcomes and have a track record of driving execution, not just building plans.</li>
<li>Comfortable steering performance marketing teams or agencies, setting direction and holding them accountable for results.</li>
<li>Managed brand investments (e.g. TV, OOH, audio) with clear impact</li>
<li>Strong analytical skills; comfortable de-averaging performance and drilling down into root causes.</li>
<li>Led teams and developed talent.</li>
<li>Confident presenting to / discussing tradeoffs with senior non-marketing executives.</li>
</ul>
<p><strong><span data-ccp-props="{"335559738":240,"335559739":240}">What's in it for you:</span></strong></p>
<p> </p>
<p><span data-contrast="none">We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.</span><span data-ccp-props="{"335559685":0}"> </span></p>
<ul>
<li><span data-contrast="none">Gym discounts</span><span data-ccp-props="{}"> </span></li>
<li><span data-contrast="none">Employee and Family Assistance program</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="none">Virtual wellness events</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="none">Conferences & training budget</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="none">Regular internal training programs</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="none">Financial planning with 3% matching Pension </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="none">Competitive salary</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="none">Annual bonus structure</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
</ul>
<p><span data-contrast="none">The </span><strong><span data-contrast="none">base salary range</span></strong><span data-contrast="none"> for this position is CAD 140K - 170K.</span></p>
<p><span data-contrast="none">This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":240,"335559739":240}"> </span></p>
<p><strong><span data-contrast="none">For a career where you can drive our business and shape your future, apply now.</span></strong><span data-ccp-props="{}"> </span></p><div class="content-conclusion"><p><em>Use of Artificial Intelligence in Hiring: </em><em>We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.</em></p>
<p><em>Vacancy Status: </em><em>This job posting is for an existing vacancy.</em></p></div>
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