Associate Director, Marketing Technology

<p><span style="font-family: helvetica, arial, sans-serif;">Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes. The firm’s work is distinguished by a unique combination of precision and vision.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">Based in New York, the Associate Director, Marketing Technology will architect and lead a best-in-class, global marketing technology function for Gibson Dunn. This leader will leverage AI, automation, and analytics to modernize marketing operations and power client engagement, business development, and brand growth. Combining strategic vision, technical fluency, and operational discipline, the Associate Director, Marketing Technology will transform how Gibson Dunn connects with clients through insight-driven marketing.</span></p> <div><span style="font-family: helvetica, arial, sans-serif;"><strong>Global Impact</strong>: Your work will define the marketing technology roadmap for a firm operating at the highest levels of law and business worldwide.</span></div> <div><span style="font-family: helvetica, arial, sans-serif;"><strong>Innovation at Scale:&nbsp;</strong>Lead the transformation of Client Experience and Communications function, leveraging cutting-edge tools—including AI-driven design solutions—to&nbsp;deliver exceptional work efficiently and strategically.</span></div> <div><span style="font-family: helvetica, arial, sans-serif;"><strong>Collaborative Culture:</strong>&nbsp;Partner with senior leaders, lawyers, and professionals across diverse practices and regions to bring bold ideas to life.</span></div> <div><span style="font-family: helvetica, arial, sans-serif;">​<strong>Professional Growth:</strong>&nbsp;Build and mentor a world-class marketing technology team in a B2B environment.</span></div> <div><span style="font-family: helvetica, arial, sans-serif;">​</span></div> <div><span style="font-family: helvetica, arial, sans-serif;">This role reports to the Chief Client Experience &amp; Communications Officer and will collaborate with colleagues across the Client Experience &amp; Communications team, IT, Business Development, and practice leadership worldwide.</span></div> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Responsibilities include:</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Marketing Technology &amp; Strategy Governance</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Define and execute a global martech roadmap that aligns with firmwide business goals, marketing strategy, and client engagement priorities.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Lead platform evaluation, selection, and implementation—from initial recommendation through ongoing optimization and governance.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Oversee all marketing systems (CRM, CMS, marketing automation, analytics, email, social, digital asset management) to ensure integration, reliability, and data integrity.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Partner with IT and digital teams to connect martech platforms with firmwide systems (e.g., CRM, Foundation, Finance, HR, CMS).</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Digital Transformation &amp; Innovation Leadership&nbsp;</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Champion the firm’s innovation agenda, introducing AI-powered and data-driven solutions that enhance marketing productivity and client experience.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Collaborate with executive stakeholders to operationalize new technologies through structured pilot programs and change-management plans.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Campaign Activation, Automation &amp; Personalization&nbsp;</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Activate multi-channel marketing campaigns through automation, personalization, and advanced segmentation.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Drive adoption of marketing automation tools to improve efficiency and consistency across regions and practices.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Ensure all campaign activity aligns with brand standards, data compliance, and firmwide business priorities.</span></li> </ul> <h4><span style="font-family: helvetica, arial, sans-serif;">Project &amp; Program Management&nbsp;</span></h4> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Oversee complex, multi-stakeholder martech initiatives from concept through delivery, managing scope, timelines, budgets, and outcomes.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Establish repeatable workflows, governance frameworks, and KPI dashboards to monitor adoption, efficiency, and ROI.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Institutionalize best practices for project intake, prioritization, and cross-functional resource allocation.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Implement structured project management methodologies (e.g., Agile, Waterfall, or hybrid) suited to the firm’s operating model.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Coordinate with IT, vendors, and business sponsors to ensure successful delivery, risk mitigation, and stakeholder satisfaction.</span></li> </ul> <h4><span style="font-family: helvetica, arial, sans-serif;">Data, Analytics &amp; Insights&nbsp;</span></h4> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Establish frameworks for performance tracking, reporting, and visualization leveraging Power BI, Tableau, GA4, or similar tools.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Define and implement measurement programs to demonstrate ROI and guide continuous optimization across the Client Experience &amp; Communications organization.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Lead data-driven decision-making across team and executive stakeholders, demonstrating and cultivating best practices at all levels.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Compliance, Data Quality &amp; Privacy</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Establish and govern adherence to data quality, privacy, and compliance standards.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Ensure all martech operations meet global data protection laws (GDPR, CCPA, etc.) and firm risk management protocols.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Champion firm-wide data stewardship.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Innovation &amp; Emerging Technology</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Identify and evaluate emerging tools—including AI-assisted marketing, predictive analytics, personalization engines, and client intelligence platforms—to enhance efficiency and engagement.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Develop, pilot, and scale AI use cases for Client Experience &amp; Communications team.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Stay ahead of evolving technologies and trends to maintain a modern digital ecosystem.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Vendor Management &amp; Operational Excellence</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Evaluate, negotiate, and manage relationships with martech and analytics vendors, agencies, and technology partners.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Lead RFP processes for new and enhanced platforms, ensuring value, innovation, and alignment with firm goals.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Manage budgets and operational processes for global martech initiatives.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Leadership &amp; Collaboration</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Build scalable global martech team, mentoring specialists and fostering a culture of innovation, accountability, and continuous improvement promoting growth and retention.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Partner closely with business development, digital, and IT teams to design and deliver end-to-end campaign creation, management, and measurement.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Communicate effectively with senior partners and executives, translating technical concepts into business outcomes.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Qualifications:</strong></span></p> <ul type="disc"> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>MarTech Architecture Expertise</strong>&nbsp;– Deep knowledge of CRM (InterAction), CMS (WordPress), and marketing automation platforms (Vuture, Marketo, HubSpot, Pardot, Salesforce Marketing, or similar).</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Data Quality, Integration &amp; Analytics</strong>&nbsp;– Skilled at establishing and maintaining data quality; experienced with APIs, data ecosystems, and analytics tools (Power BI, Tableau, GA4).</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Governance &amp; Compliance</strong>&nbsp;– Strong understanding of global data privacy, security, and compliance standards (GDPR, CCPA).</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Vendor &amp; Budget Management</strong>&nbsp;– Proven ability to evaluate, negotiate, and manage vendors, RFPs, and technology budgets.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Project &amp; Change Management</strong>&nbsp;– Track record of leading complex implementations and driving adoption across partnership-based organizations.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Cross-Functional Collaboration</strong>&nbsp;– Adept at partnering with IT, communications, and business partners to align technology and business goals.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Leadership &amp; Team Development</strong>&nbsp;– Demonstrated ability to recruit, mentor, and manage high-performing technical teams across regions.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Innovation Mindset</strong>&nbsp;– Forward-looking leader with awareness of emerging tools (AI, predictive analytics, personalization engines) and their practical application in professional services.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><strong>Global &amp; Cultural Awareness</strong>&nbsp;– Experience managing technology operations across multiple regions, languages, and markets.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Experience:</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">15+ years leading marketing technology or digital transformation in a global, B2B, or professional services environment.</span></li> </ul> <p>&nbsp;</p> <p style="line-height: 1.2;"><span style="font-family: helvetica, arial, sans-serif;"><em>Gibson Dunn will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the requirements of local law.</em></span></p> <p style="line-height: 1.2;"><span style="font-family: helvetica, arial, sans-serif;"><em>Compensation &amp; Benefits:</em></span></p> <p style="line-height: 1.2;"><span style="font-family: helvetica, arial, sans-serif;"><em>The annual compensation range for this position is $250,000 - $275,000. The salary offered within this range will depend upon qualifications and other operational considerations.</em></span></p> <p style="line-height: 1.2;"><span style="font-family: helvetica, arial, sans-serif;"><em>Benefits offered for this position include health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; as well as discretionary, performance-based bonuses.</em></span></p> <p style="line-height: 1.2;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(255, 255, 255);"><em>#LI-Hybrid</em></span></p><div class="content-conclusion"><p style="line-height: 1;"><span style="font-size: 10pt;"><em>______</em></span></p> <p style="line-height: 1;"><span style="font-size: 10pt;"><em>For technical difficulties with our online application, please contact us at&nbsp;<strong><a href="mailto:staffrecruiting@gibsondunn.com">staffrecruiting@gibsondunn.com</a></strong>. Our recruiting support team will respond as soon as possible.</em></span></p> <p style="line-height: 1;"><span style="font-size: 10pt;"><em>______</em></span></p> <p style="line-height: 1;"><span style="font-size: 10pt;"><em>Gibson Dunn is committed to ensuring equal employment opportunities for all qualified applicants, including individuals with disabilities.&nbsp; We strive to ensure an inclusive and accessible hiring experience.&nbsp; The Firm will provide reasonable accommodations to qualified individuals with disabilities to enable participation in the application and recruitment process, unless doing so would impose an undue hardship, in accordance with applicable laws and regulations.<br>&nbsp;<br>If you require a reasonable accommodation to complete an application, participate in an interview, or otherwise take part in the recruitment process, please contact us at <u><a href="mailto:recruiting-accommodations@gibsondunn.com">recruiting-accommodations@gibsondunn.com</a></u>. </em><em><strong>Please note,</strong> this is a dedicated email inbox established exclusively to assist applicants with accommodation request related to the recruitment process.&nbsp; Inquiries about the status of an application or other non-accommodation matter will not receive a response.</em></span></p> <p style="line-height: 1;">&nbsp;</p></div>