Director, MarTech Product & Enablement

<p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The MLB Product team is seeking an experienced Director to lead the delivery, evolution, integrations, and operational excellence of MLB’s fan activation and marketing technology platforms. This role sits within the Fan Data Platform Product organization, which is responsible for unifying MLB fan data, enabling a 360-degree fan view, and building scalable data and technology foundations that support analytics, personalization, marketing activation, and other league-wide functions.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">This role is a hands-on product leader with a deep understanding of data governance, marketing technologies, and tool integration responsible for translating business and marketing requirements into durable, well-architected platform capabilities. The Director of MarTech Product &amp; Enablement partners closely with Marketing, Engineering, and Analytics teams to shape MarTech system design, prioritize platform enhancements, and build scalable capabilities that power meaningful fan engagement and personalized experiences for millions of fans worldwide.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Responsibilities&nbsp;</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>MarTech Platform Ownership &amp; Delivery</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own the delivery, integration, and ongoing evolution of MLB’s Marketing Technology platforms, ensuring seamless operations across channels and data flows</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Serve as the primary product owner and subject matter expert for MarTech platforms, partnering with Engineering to design scalable solutions, manage technical tradeoffs, and prioritize platform enhancements</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with Marketing teams to translate business and activation requirements into durable, well-architected platform capabilities focusing on innovation and strategic fit</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Identify and advance opportunities to modernize and improve MarTech platforms through new capabilities, architectural enhancements, and emerging technologies, balancing innovation with reliability and scalability</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Cross-Functional Execution&nbsp;</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate closely with Marketing, Engineering, Product, and Analytics teams to gather requirements, define system behaviors, and ensure MarTech solutions meet functional and technical needs</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with 30 Club’s Marketing, Data, and Analytics teams to enable adoption of centralized MarTech capabilities, support Club-level use cases, and balance league-wide standards with local needs</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Data Governance &amp; Compliance</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own the documentation and enablement of fan consent workflows, including Opt-In and Opt-Out processes, across marketing channels and platforms</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Partner with Legal, Data Engineering, and Information Security teams to ensure MarTech systems and data flows comply with applicable privacy regulations (e.g., GDPR, CCPA, state-specific requirements) and MLB privacy policies</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive clear documentation, operational standards, and governance practices for MarTech-related data flows and system dependencies</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><em>Tracking, Measurement, &amp; Attribution</em></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Own the foundational attribution and measurement infrastructure that supports marketing performance analysis, including standardized data models, nomenclature, implementation patterns, and quality assurance practices</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Manage linking infrastructure (e.g., deep links, short URLs), and data capture patterns ensuring fan calls to action generate tracked events that can be reliably tracked through to conversion</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Maintain data ownership over attribution datasets, ensuring tracking methodologies (e.g., Adobe-based tracking, breakout pixels) are well understood, consistently implemented, and appropriately interpreted by downstream teams</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Qualifications &amp; Skills&nbsp;</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">7+ years of professional experience in Marketing Technology, MarTech integrations, or a related technical role</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Deep familiarity with the implementation, integration, and ongoing operational management of enterprise-level MarTech solutions</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Hands-on experience partnering with Engineering teams on system design and leading cross-functional projects with Marketing, Product, and Analytics teams</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong analytical skills</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience with consent management, data privacy, and governance related to marketing data flows</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Familiarity with marketing channel technologies for Email, SMS, Push, Paid Media, and Journey orchestration</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proficiency in SQL, with the ability to query, validate, and troubleshoot in large datasets</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience with Customer Data Platforms (CDPs), including Adobe Experience Platform (AEP) or similar tools</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Strong understanding of tracking, linking management, and attribution data concepts</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Excellent written and verbal communication skills, with a professional manner for interfacing with executives and non-technical stakeholders across departments</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Salary Range:</strong> $170,000 - 200,000 (Base Salary) + Bonus</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Top MLB Perks &amp; Benefits:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Competitive Benefits Package</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Company Contributed 401K Plan</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Paid Time Off and Holidays</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Paid Parental Leave</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Access to Free Tickets to Baseball Games &amp; MLB.TV</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Discounts at MLB Store | MLBShop.com</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Employee Assistance Programs (EAP)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Onsite/Online Training &amp; Development Programs</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Tuition Reimbursement</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Disability Benefits (short term and long term)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Life and Accidental Death Insurance</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Pet Insurance</span></li> </ul><div class="content-conclusion"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Why MLB?</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">California Residents: Please see our&nbsp;<a href="https://www.mlb.com/careers/ccpa">California Recruitment Privacy Policy</a> for more details.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at <a href="mailto:accommodations@mlb.com">accommodations@mlb.com</a>. Requests received for non-disability related issues, such as following up on an application, will not receive a response.</span></p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Are you ready to Step Up to the Plate? Apply below!</strong></span></p></div>