Associate Director, New Products- Virginia Marketing

Key Responsibilities

• Conduct thorough market research and analysis to enable the Product Strategy Manager to identify emerging trends, consumer preferences, and competitive landscapes.
• Aggregate internal and external data sources into a single source of truth 
• Develop and maintain dashboards, reports, and data visualizations to track market performance and deliver to key stakeholders.
• Collaborate with cross-functional teams including Sales, Marketing, and Digital Analytics to gather data requirements and ensure alignment with strategic objectives.
• Utilize statistical techniques and predictive modeling to aid in the forecast of market trends, customer behavior, and campaign outcomes.
• Assist in the development of marketing strategies and product positioning.
• Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception in order to enable the business to identify areas for improvement.
• Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders.
• Stay updated on industry best practices, market dynamics, and technological advancements to inform strategic decision-making.
• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.
• Other responsibilities as deemed appropriate or necessary by leadership.

Skills, Knowledge and Expertise

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field and 2-4 years of experience in marketing analytics, market research, or related roles and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
• Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
• Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights.
• Ability to plan and prioritize projects based on highest impact & highest value based on strategic priorities.
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
• Detail-oriented with a high level of accuracy in data analysis and reporting.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Familiarity with digital marketing platforms, web analytics tools, and CRM systems is a plus.
• Must be comfortable working around firearms. Experience within the firearms industry is a plus
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.
• US and Canada resident only.

Benefits

• Fast Track Career Growth
• Strong Team Environment
• Leadership Development
• Team Building Work Environment
• National/International Company Travel Opportunities