Director of Content Strategy

Casap is a Series A startup that has raised over $30M from Emergence, Lightspeed, and Primary Ventures. Based in San Francisco, the company was founded by product leaders from Robinhood and Chime. We are on a mission to change the way banks operate by automating disputes and fighting friendly fraud. what we’ve built, from everyday users to the biggest names in finance.

Casap is looking for a Director of Content Strategy excited to drive compelling narratives that educate financial institution leaders about a rapidly scaling product at the forefront of automation and artificial intelligence.

Responsibilities

• Develop and execute content strategy across all channels, translating complex fraud and banking concepts into clear narratives that resonate with credit union and bank leaders at different buying stages.

• Create high-impact content including decks, one-sheeters, thought leadership, video content, and customer testimonials that drive awareness and conversion.

• Own content planning and campaign development in collaboration with sales, product, and executive teams to align messaging with business objectives.

• Collaborate with CEO and subject matter experts to craft thought leadership positioning Casap as an authority in the space.

• Manage external creative partners (agencies, freelancers) while maintaining strategic oversight and quality standards.

• Use data and performance insights to optimize content effectiveness and inform future initiatives.

Qualifications

• 4-8 years of experience in content strategy, brand storytelling, or marketing communications, preferably in fintech, financial services, or B2B technology.

• Exceptional writing and content creation skills with a portfolio demonstrating ability to simplify complex technical concepts for executive audiences.

• Experience creating executive-facing materials including presentation decks, one-sheeters, and thought leadership content.

• Strong strategic thinking with experience translating business concepts into multi-format content campaigns that drive measurable results.

• Comfort working in fast-paced startup environments with high autonomy and cross-functional collaboration.

• Experience managing external creative resources and using data to optimize content performance.

Compensation: $125,000-$175,000 base salary + equity, based on experience