Director of Enrollment Growth

<p></p> <p><strong>Company Overview</strong></p> <p>Guidepost Global Education &amp; Cosmic Education Group is a leading provider of world-class education, dedicated to nurturing the potential of every child. We operate the world’s largest Montessori network, under brand ‘Guidepost Montessori’ and ‘Nest Pre-school’ with more than 100 schools across the United States and Asia. We are committed to building teams that are passionate about making a difference in the lives of children and families, fostering an environment where our educators and staff can thrive and grow.</p> <p>&nbsp;</p> <p><strong>Core Responsibilities</strong></p> <p><strong>Own Enrollment Growth Across the Full Funnel</strong></p> <ul> <li> <p>Lead the end-to-end enrollment funnel from lead generation through inquiry, tour, application, registration, and start</p> </li> <li> <p>Set strategy and execution plans to improve enrollment outcomes across schools and regions</p> </li> <li> <p>Help schools achieve the enrollment targets set by the school leadership team</p> </li> <li> <p>Identify funnel bottlenecks and implement changes to improve conversion at each stage</p> </li> <li> <p>Drive accountability around lead follow-up, family experience, and enrollment outcomes</p> </li> </ul> <p><strong>Lead Marketing and Admissions as One Integrated Function</strong></p> <ul> <li> <p>Partner closely with the existing marketing / member center team to align demand generation with enrollment priorities</p> </li> <li> <p>Ensure marketing activity is tied directly to school-level enrollment goals, capacity needs, and conversion performance</p> </li> <li> <p>Help shape messaging, campaigns, content, and parent communications based on what is actually converting</p> </li> <li> <p>Create stronger linkage between top-of-funnel activity and on-the-ground school execution</p> </li> <li> <p>Ensure a consistent and high-quality prospective parent experience across all touchpoints</p> </li> </ul> <p><strong>Build Sales Capability Across Heads of School and Frontline Teams</strong></p> <ul> <li> <p>Train Heads of School and admissions-facing staff to become more effective in tours, consultations, follow-up, and closing</p> </li> <li> <p>Develop playbooks, scripts, talk tracks, objection handling, and follow-up standards</p> </li> <li> <p>Coach teams on consultative selling, parent communication, urgency, and conversion discipline</p> </li> <li> <p>Build a stronger culture of responsiveness, ownership, and commercial execution within schools</p> </li> <li> <p>Support school leaders in using data to manage pipeline and improve conversion</p> </li> </ul> <p><strong>Improve Conversion, Process, and Speed-to-Lead</strong></p> <ul> <li> <p>Define and monitor key funnel metrics including lead response time, inquiry-to-tour conversion, tour-to-application conversion, application-to-enrollment conversion, yield, and customer acquisition cost</p> </li> <li> <p>Improve the consistency and quality of follow-up across channels</p> </li> <li> <p>Standardize best practices while allowing room for local market nuance</p> </li> <li> <p>Work with teams to improve CRM usage, reporting discipline, and enrollment process execution</p> </li> <li> <p>Build scalable operating rhythms for weekly funnel review and action planning</p> </li> </ul> <p><strong>Use Data and AI to Modernize Enrollment</strong></p> <ul> <li> <p>Use AI and automation tools to improve lead management, communications, reporting, and workflow efficiency</p> </li> <li> <p>Develop dashboards and performance reporting that provide real-time visibility into pipeline health and enrollment risk</p> </li> <li> <p>Help the organization move toward a more AI-enabled approach to marketing, admissions, and parent engagement</p> </li> <li> <p>Identify areas where automation can reduce manual work and improve conversion speed and consistency</p> </li> </ul> <p><strong>Partner Cross-Functionally to Support Growth</strong></p> <ul> <li> <p>Work with school operations, school leadership, programs, and regional leadership to ensure schools are set up to convert interest into enrollment</p> </li> <li> <p>Support launch and expansion efforts in new and developing markets</p> </li> <li> <p>Provide clear insight on demand trends, competitive pressure, parent objections, and market feedback</p> </li> </ul> <p><strong>Success Measures</strong></p> <p>Success in this role will be measured by improvement across key growth and enrollment metrics, including:</p> <ul> <li> <p>Lead volume and lead quality</p> </li> <li> <p>Speed-to-lead and follow-up consistency</p> </li> <li> <p>Inquiry-to-tour conversion</p> </li> <li> <p>Tour-to-application conversion</p> </li> <li> <p>Application-to-enrollment conversion</p> </li> <li> <p>Customer acquisition cost</p> </li> <li> <p>Campus-level enrollment attainment versus target</p> </li> <li> <p>Quality and consistency of school-level sales execution</p> </li> </ul> <p>&nbsp;</p> <p><strong>Qualifications</strong></p> <p>We are open to candidates from both education and adjacent consumer-facing sectors. Strong candidates may come from:</p> <ul> <li> <p>Degree in Business, Education, Marketing, or a related discipline</p> </li> <li> <p>5+ years of experience in enrollment, admissions, sales, growth, or commercial leadership roles within education, consumer-facing, or high-growth organizations</p> </li> <li> <p>Demonstrated track record of owning or materially improving enrollment, admissions, or sales funnels with measurable conversion and performance outcomes</p> </li> <li> <p>Strong parent- and customer-facing instincts, with proven ability to engage, advise, and convert through consultative interactions</p> </li> <li> <p>Hands-on experience coaching, guiding, and developing frontline teams and managers to improve execution and results</p> </li> <li> <p>Strong capability in funnel management, CRM usage, data analysis, and performance reporting to drive accountability</p> </li> <li> <p>Experience working cross-functionally with marketing, school leaders, or commercial teams to align strategy and execution</p> </li> <li> <p>High comfort with process design, operational rigor, and working in fast-paced, high-accountability environments</p> </li> <li> <p>Familiarity with AI tools and workflow automation to improve efficiency, coaching, and performance management</p> </li> <li> <p>Excellent communication skills in English; Mandarin proficiency strongly preferred</p> </li> </ul> <p><strong>What We Are Looking For</strong></p> <p>We are looking for a builder. Someone who is excited to take a function that is partly in place, but not yet fully integrated, and help turn it into a stronger, more disciplined, more commercial enrollment engine.</p> <p>This role is especially well suited for someone who understands that in a school setting, growth does not come only from better marketing. It also comes from better follow-up, better tours, better parent conversations, stronger conversion habits, and greater consistency at the school level.</p> <p></p>