Director of Growth Marketing

Primary Responsibilities of the Role

• Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
• Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
• Foster a culture of testing, learning, and continuous improvement across campaigns
• Report marketing performance to leadership with clear connection to pipeline and revenue outcomes

• Lead, coach, and develop a team across paid media, email, events, and digital marketing
• Create a high-accountability, high-support environment with clear expectations and strong execution
• Oversee content strategy, website performance, SEO, and emerging AI search visibility
• Hire and onboard new team members as the function grows

• Own the event marketing strategy for webinars, conferences, summits, and field events
• Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
• Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities
• Measure event impact across registrations, attendance, pipeline, and revenue

• Lead paid media strategy across search, social, and other digital channels
• Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization
• Ensure paid and organic efforts work together to maximize visibility and engagement
• Evaluate new channels, platforms, and AI-driven opportunities

• Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
• Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact
• Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs

Qualifications

• Drive Results: Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challenges
• Strategic Mindset: Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growth
• Manages Complexity: Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisions
• Develops Talent: Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goals
• Plans and Aligns: Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectively

• 7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results
• 3–5 years leading marketing teams, including hiring, coaching, and setting priorities
• Proven success executing integrated campaigns across email, events, paid media, and digital channels
• Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting
• Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta
• Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact
• Strong cross-functional communication and stakeholder management skills

•  Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting
• Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals
• Experience with account-based marketing (ABM) strategies and supporting platforms
• Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations
• Experience in high-growth or category-defining SaaS environments
• Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution

• We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.
• A stable work environment with designated workspace and access to high-speed internet.
• US-based and legally able to work full time in the US. Sponsorships are not available at this time.
• Tithely is currently able to employ in the following states: AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV

Additional Information