Director of Lifecycle Marketing

What you'll accomplish:

• Develop and lead comprehensive lifecycle marketing strategies that drive trial activation, new subscriber conversion, feature adoption, engagement, retention, and upgrades across multiple brands and customer segments 
• Discover customer insights and develop a deep understanding of our product offerings to inspire data-informed programs that drive meaningful improvements to our customer relationships with our products 
• Establish and own lifecycle performance metrics aligned to company growth objectives 
• Build reporting frameworks and dashboards that clearly demonstrate Lifecycle’s impact on company growth 

• Work with Product, Design, Content, and Data to bring your ideas to life and make sure they can be measured effectively 
• Contribute to product and marketing roadmap prioritization to ensure lifecycle initiatives support company growth objectives 

• Leverage tools such as Segment, Iterable, and Databricks to build scalable, data-driven campaigns and personalization frameworks 
• Own and optimize all email, push, and in-app marketing strategies. This should involve rigorous A/B testing and smart use of AI to drive personalized programs for outsized return  
• Monitor and improve channel health, deliverability, and engagement performance 
• Serve as the internal expert on CRM strategy, segmentation, and lifecycle best practices 

• Identify opportunities to improve processes and automation to help work more smoothly 
• Build and mentor a high-performing lifecycle marketing team as the function scales 

Who you are:

• A strategic growth leader with a demonstrated track record of driving engagement, retention, and revenue through lifecycle marketing 
• A hands-on operator who is comfortable rolling up your sleeves - equally energized by setting strategy and executing within the tools 
• Experienced in scaling digital consumer products, ideally within subscription and/or freemium mobile app models 
• Deeply analytical, comfortable leveraging large datasets to uncover insights and translate them into action 
• A strong cross-functional collaborator who can influence and align diverse stakeholders around shared goals 
• Both visionary and detail-oriented — able to set strategy, bring clarity in ambiguous environments, and ensure operational excellence in execution

What you bring:

• 8+ years of experience in lifecycle, CRM, growth, or engagement marketing for digital products 
• Proven success improving ARPU, LTV, activation, and retention through data-driven lifecycle programs 
• Expertise with CRM and data platforms such as Iterable, Segment, Databricks, or similar tools 
• Strong experimentation background, with hands-on experience designing, analyzing, and scaling A/B testing programs 
• Experience building reporting frameworks and communicating performance insights to senior leadership 

• Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members 
• 401k: Up to a 4% match with immediate vesting   
• Paid leave for all new parents   
• Learning & Development stipend for employees   
• Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day) 
• Personal Time Off:  15 days for 0-1 years of employment , 20 days 1-3 years of employment  
• Supportive and flexible working environment – work from anywhere!