Director of Marketing and Communication

• Marketing activities are created, planned, coordinated and implemented. 
• Goals as defined in the hotel marketing plan are reached.
• Kempinski Brand is protected and awareness of the brand is enhanced.

• Strategy & Budget
• Content management across all channel
  • Copy
  • Photography
  • Videography
• Collateral / Advertising
• Communication and reporting 
• Brand guardian

• Support and implement Talent Development initiatives as a part of their daily activities.
• Identify talent as per below definition* and actively support their career development.
• Support and initiate transfer, cross exposure and task force assignments for their team.
• Conduct TTTTs with their team on a regular basis and take personal interest for their development plans.
• Recruit and select potential talent according to the Company’s current and future hotel, needs including conducting interviews for positions in their department and their region.
  
  

Key Responsibilities

• Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
• Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
• Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities
• Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
• Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues
• Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
• Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant

• Responsible for overseeing development of content for both offline and online activities.
• Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
• Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
• Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind. 
• Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights 
• Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property

• Oversee the creation and production of collateral both online and offline as per the brand guidelines. 
• Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
• Develop the communication plan and content for the monthly KENT newsletter
• Provide content on a regular basis for the Corporate Kempinski Newsletter
• Create, coordinate and maintain give-aways and collateral.
• Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed

• In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
• Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines 
• Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly. 

• Lead the monthly marketing meeting to discuss future campaigns to drive performance
• Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc…
• Communicate and coordinate with external partners including but not limited to Kempinski corporate office,  Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..
• Contribute to my.kempinski to share marketing best practices
• Support corporate and regional initiatives as per deadlines
• Prepare monthly reports for GM, Regional office and owning company as prescribed
• Maintain and develop guest database for mailings.
• Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…

• Participate in Kempinski marketing training programs
• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries. 
• Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.

Skills, Knowledge and Expertise