Director of Marketing and Communications

Key Responsibilities

• Strategic Brand Leadership: Develop and execute an annual integrated marketing plan that aligns with our global standards. 
  
  
• Public Relations & Narrative: Act as the primary guardian of the hotel’s reputation. Manage high-level media relations, craft compelling press stories, and host international journalists and KOLs and manage their itineraries alongside the Experience Curator.
  
  
• Digital Ecosystem Management: Oversee the property’s digital footprint, including SEO/SEM, website optimization, and social media strategies that prioritize engagement over mere reach.
  
  
• Product Launches & Openings: (As applicable) Lead the marketing and communication roadmap for new launches, renovations, or property re-flagging, ensuring a "Grand Opening" impact that captures market share immediately.
  
  
• Partnership & Networking: Establish prestigious local partnerships with luxury watchmakers, fashion houses, and cultural institutions in Prague to enhance guest experiences and brand prestige.
  
  
• CRM & Loyalty: Leverage the GHA DISCOVERY program to drive repeat business and curate personalized communication for UHNW (Ultra-High-Net-Worth) individuals.
  
  

Skills, Knowledge and Expertise