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Director of Paid Media & Demand Generation
Myprize
WorldwideRemote3mo ago
- Employment
- Full-time
- Seniority
- Lead
About the role
- Paid Media Strategy & Budget Ownership: Own and scale MyPrize’s paid media acquisition strategy across all acquisition channels, stewarding a substantial annual media investment and ensuring disciplined allocation, forecasting accuracy, and return-driven scaling.
- Multi-Channel Paid Social Execution: Oversee and implement the day-to-day strategy and hands-on activation across major paid social platforms including Meta, TikTok, Snap, Reddit, and X, building campaigns designed for measurable expansion, learning velocity, and sustained user growth.
- Creative Testing & Iteration Engine: Establish a disciplined, repeatable system for ideation, production, testing, and iteration of ad creative. Collaborate with internal teams and external partners to rapidly identify breakout concepts and systematically amplify top performers.
- User Acquisition & Growth Efficiency: Continuously refine acquisition economics through rigorous testing, audience expansion, optimizing conversion paths, introducing new channel opportunities, and aligning spend decisions to lifetime value and profitability targets.
- Analytics & Attribution Infrastructure: Implement and ensure continuous improvement of tracking, measurement, and attribution systems, and performance transparency across tools such as AppsFlyer and native business intelligence platforms.
- Cross-Functional Growth Partnerships: Partner across Product, Engineering, and Operations teams to align paid media initiatives with product releases, promotional strategies, retention programs, and broader revenue objectives.
- Executive-Level Insights & Strategy Communication: Translate complex performance data into concise business narratives for executive leadership, clearly outlining trends, risks, opportunities, and recommended actions.
- External Partner Oversight: Manage agency and vendor relationships with clear performance expectations, structured experimentation plans, and defined accountability for delivery, efficiency, and innovation.
- Platform Expertise & Optimization: Stay ahead of platform evolutions, algorithmic shifts, and emerging best practices across paid ecosystems, proactively adjusting strategy to maintain performance advantages in a dynamic market.
- AI-Driven Performance Acceleration: Incorporate advanced automation and AI-enabled tools into creative development, targeting refinement, and performance diagnostics to increase testing throughput and unlock new growth efficiencies.
- 5-7 years experience leading social and demand generation strategy for high-growth consumer technology or gaming companies.
- Strong operational instincts to ensure paid media efforts are effective and efficient while optimizing for rapid data-driven expansion and profitability.
- Prioritization skills that balance speed with the pursuit of excellence.
- Clear and effective communicator with excellent project management skills and ability to coordinate across multiple teams and stakeholders.
- Comfortable with data analysis. You know what metrics matter, how to build meaningful reports, and when insights should drive action. SQL knowledge is a plus.
- A systematic mindset. You thrive on creating processes, managing complex calendars, and ensuring nothing falls through the cracks in a fast-paced environment.
- Proven track record of managing marketing campaigns and promotional calendars with measurable impact on performance and team efficiency.
- Strong attention to detail with ability to manage multiple concurrent campaigns and deadlines without compromising quality.
- Experience in free-to-play gaming, streaming, daily fantasy sports, or social casino industries.
- Remote-first company with hybrid offices in NYC & Miami
- Equity
- 401K
- Comprehensive insurance plans: Health, Dental, and Vision
- Flexible Spending Account
- Flexible Vacation Policy
Perks & benefits
- 401k
- Unlimited Vacation
- Equity Compensation
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