Director of Performance Marketing

<h2><span style="font-size: 18pt;"><strong>About the Role:</strong></span></h2> <p><span style="font-size: 12pt;">We're looking for a data-driven&nbsp;<strong>Director of Performance Marketing&nbsp;</strong>to own and scale our full-funnel media strategy. This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels. You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth.</span></p> <h2><span style="font-size: 18pt;"><strong>Specific Responsibilities:</strong></span></h2> <p><span style="text-decoration: underline;"><span style="font-size: 12pt;"><strong>Paid Media</strong></span></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership</span></li> </ul> <p><span style="font-size: 12pt;"><strong><span style="text-decoration: underline;">Organic &amp; SEO/AEO</span>&nbsp;</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner closely with product to manage plan and execution of technical updates</span></li> </ul> <p><span style="text-decoration: underline;"><span style="font-size: 12pt;"><strong>Strategy &amp; Leadership</strong></span></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own channel-level forecasting, budget planning, and performance reporting</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Identify new channel opportunities and run structured tests to expand reach and efficiency</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels&nbsp;</span></li> </ul> <h2><strong>What You’ll Need</strong></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proven track record managing significant media budgets ($15M+) in a B2C environment</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Working knowledge of SEO/AEO best practices and experience managing agency relationships</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience managing, mentoring, and developing direct reports</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Excellent communication skills; able to present complex performance data to non-technical stakeholders</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment</span></li> </ul> <h3><span style="font-size: 18pt;"><strong>Compensation, Benefits, &amp; Additional Details:</strong></span></h3> <p><span style="font-size: 12pt;" data-teams="true">Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. &nbsp;Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. &nbsp;</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Compensation: $150,000 - 180,000</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Discretionary Annual Bonus Eligibility: Up to 20%</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Medical, Dental, Vision, and 401K with a company match</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Dependent Care, FSA &amp; HSA accounts</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Paid Parental &amp; Bonding Leave</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Flexible PTO &amp; office closure on all major holidays</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Monthly wellness &amp; internet reimbursements</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Professional development including certification support &amp; leadership coaching</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Mental Health resources</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">100% remote within the United States</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Must be able to work EST hours</span></li> </ul> <p><span style="font-size: 12pt;"><a href="https://www.health-ecommerce.com/employee-privacy-notice">Candidate Privacy Notice</a></span></p>