Director of Used & Rental Fleet

Material Handling | Fleet Operations | Rental Strategy | Asset Management

Build the Strategy Behind One of the Southeast’s Fastest-Growing Material Handling Operations.

• fleet strategy
• rental operations
• used equipment lifecycle management
• asset utilization
• operational efficiency
• inventory optimization
• branch coordination
• profitability
• refurbishment strategy
• dealership growth

What You’ll Lead

• branch leadership
• service operations
• sales leadership
• rental coordination teams
• technicians
• wholesalers
• national accounts
• equipment vendors

• revenue growth
• fleet productivity
• asset recovery
• customer retention
• branch performance
• operational scalability

Key Responsibilities

Fleet Strategy & Asset Optimization

• Lead strategic initiatives surrounding fleet utilization, lifecycle planning, right-sizing, and asset allocation
• Analyze fleet productivity, aging equipment, ROI, utilization trends, and replacement timing
• Establish economical life guidelines and fleet disposition strategies
• Optimize used and rental inventory across multiple branch locations

Used Equipment & Rental Operations

• Oversee used equipment acquisition, refurbishment (“make-ready”), remarketing, and resale processes
• Manage rental fleet readiness, inspections, repairs, transportation coordination, and operational availability
• Support lease-end management, trade evaluations, wholesale transactions, and retail equipment sales
• Coordinate rental and used equipment activity tied to national account requirements

Branch Leadership & Operational Support

• Partner with branch leadership teams to improve rental fulfillment processes, inventory coordination, and operational execution
• Ensure teams are trained and aligned on fleet procedures, rental workflows, billing, and equipment handling
• Drive accountability and operational consistency across all branch locations

Financial Performance & Cost Recovery

• Monitor fleet profitability, utilization metrics, billing accuracy, and cost recovery initiatives
• Support pricing strategy, margin improvement, and operational cost optimization
• Evaluate bids, trade-ins, auction opportunities, and wholesale equipment sourcing

Sales & Customer Alignment

• Collaborate closely with sales leadership on:
  • rental strategy
  • used equipment opportunities
  • fleet availability
  • customer needs
  • project coordination
  • delivery scheduling
• Maintain strong relationships with dealers, wholesalers, vendors, and customers

What We’re Looking For

Preferred Experience

• Material handling
• Forklift dealership operations
• Rental fleet management
• Used equipment operations
• Heavy equipment
• Construction equipment
• Agriculture equipment
• Industrial equipment
• Fleet lifecycle management
• Dealership leadership
• Asset management
• Multi-branch operational support

Ideal Background

• Experience leading rental fleet or used equipment operations
• Strong understanding of equipment lifecycle management and fleet utilization strategy
• Experience managing inventory performance, operational efficiency, and profitability metrics
• Strong communication and leadership skills across branch and corporate operations
• Experience with:
  • fleet management systems
  • ERP systems
  • inventory management platforms
  • dealership operations
  • asset tracking/reporting
• Ability to operate strategically while still driving execution

What Makes Someone Successful Here

• Think operationally and strategically
• Understand dealership pace and customer urgency
• Enjoy building systems and improving processes
• Can balance analytics with execution
• Lead with accountability and initiative
• Understand the financial side of fleet operations
• Want influence, ownership, and long-term growth

Why WMH?

• aftermarket growth
• operational infrastructure
• leadership development
• fleet expansion
• technology
• process improvement
• long-term scalability

Benefits & Perks

• Competitive compensation
• Quarterly performance incentives
• Health, dental, and vision insurance
• PTO & paid holidays
• Profit sharing & retirement planning
• Cell phone allowance
• Long-term career growth opportunities
• High-impact leadership visibility

This Isn’t a Fleet Coordinator Role.

It’s an opportunity to help architect the future of a growing regional operation.

Apply Today!