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Senior Director, Social & Influencer
Day One Agency
New YorkHybrid3w ago
- Employment
- Full-time
- Seniority
- Lead
About the role
Key Responsibilities
- Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
- Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
- Oversee multiple program teams, ensuring work is integrated, creative, and measurable
- Guide and approve strategies, casting recommendations, and contract negotiations led by the broader team
- Partner with the SVP and executive leadership to evolve the Creators & Casting practice, expanding capabilities and refining processes
- Mentor and manage mid-level and junior staff, fostering a culture of accountability, growth, and operational excellence.
- Anticipate client and market needs, proactively developing new solutions and opportunities
- Contribute to new business efforts, leading creator strategy and presenting to prospective clients
- Track, measure, and analyze performance across programs to deliver insights and push innovation
Requirements
- 7-9 years of experience in influencer/creator marketing, social strategy, or related field
- Proven track record of leading large-scale creator campaigns for major consumer brands
- Exceptional client leadership, communication, and presentation skills
- Deep knowledge of creator ecosystems, cultural trends, and platform nuances
- Skilled in high-level negotiations, contract oversight, and budget management
- Experienced people manager with a proven track record of developing mid-level and junior talent.
- Strategic thinker who can balance big-picture vision with flawless execution
- Bachelor’s Degree from an accredited university or equivalent professional experience
Benefits
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- New Business Referral Bonus
- Employee Referral Bonus
Perks & benefits
- 401k
- Medical Insurance
- Paid Time Off
- Pension Matching
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