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Senior Director, Story

Day One Agency

New YorkHybrid3mo ago
Employment
Full-time
Seniority
Lead

About the role

Responsibilities

  • Craft culture-forward creative (with strategic chops) that drives earned attention, especially on social. From trends to IRL activations, you know how to tap into what people care about.
  • Lead brainstorms and develop ideas that feel both strategic and spontaneous, translating client goals into culture-first moments.
  • Write across mediums (taglines, scripts, manifestos, pitch decks, content calendars, etc.) with a voice that adapts to the audience and always hits.
  • Mentor junior creatives, helping them level up their ideas and their confidence.
  • Bring the energy and the empathy. You're an idea cheerleader, not a bottleneck and you’re always thinking a step ahead.
  • Stay curious. Whether it’s a new platform, meme, or creator trend. You see everything as an opportunity to make the work better.
  • Inspire clients through compelling presentations and storytelling that turns maybes into hell yeses.

Qualifications

  • 8+ years of experience in creative roles with a strong emphasis on copywriting, storytelling, and campaign concepting
  • Portfolio demonstrating earned-first thinking, standout writing, and culturally resonant ideas that have driven real impact
  • Proven experience developing platform-native campaigns across TikTok, Instagram, YouTube, and emerging social formats
  • Beyond your conceptual and writing ability, understand visual storytelling, filmmaking, design, art direction
  • Confident client leader who can articulate creative thinking, guide conversations, and sell through big ideas
  • Collaborative creative partner who works fluidly across strategy, design, social, and communications teams
  • Able to manage multiple workstreams while maintaining high creative standards in a fast-moving agency environment
  • Deep cultural fluency with a strong pulse on internet behavior, pop culture, visual trends, and the conversations shaping online communities
  • Strategic problem solver who can turn insights into clear, compelling creative ideas
  • Experience mentoring and developing junior creatives, helping elevate both craft and creative thinking across the team
  • Naturally curious with a passion for new formats, evolving platforms, and the future of creative storytelling
  • Bachelor’s Degree from an accredited university or equivalent professional experience

  • Can execute on social first videos yourself (shooting and editing), and is even open to being on camera in such work.
  • Have a sense of production needs for concepts you pitch, and are comfortable as a creative leader on set.

Compensation + Benefits

  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • 401K Retirement Plan with Company Match
  • Lifestyle Spending Account
  • Paid Parental Leave
  • Commuter Benefits
  • New Business Referral Bonus
  • Employee Referral Bonus

Perks & benefits

  • 401k
  • Medical Insurance
  • Paid Time Off
  • Pension Matching

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