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- Employment
- Full-time
- Seniority
- Senior
About the role
Key Responsibilities
- Lead courier branding initiatives, including the development and distribution of courier merchandise, thermal bags, uniforms, and other branded materials.
- Coordinate end-to-end execution with cross-functional teams, ensuring high delivery quality and strong business results.
- Identify growth opportunities through courier CRM communications and lifecycle marketing initiatives.
- Work closely with CRM teams to improve courier activation, engagement, retention, and reactivation metrics.
- Coordinate and optimize digital acquisition campaigns focused on courier growth (campaign setup and technical launch are handled by the digital team).
- Analyze campaign performance and develop recommendations to improve efficiency and ROI.
- Develop and scale influencer marketing and key opinion leader collaborations to strengthen courier community presence and employer branding.
- Collaborate with regional and local teams to adapt supply marketing strategies to specific market needs.
- Monitor market trends, competitors, and emerging acquisition channels.
Qualifications
- 5+ years of experience in marketing, growth, CRM, or supply-side marketing.
- Experience working with cross-functional and international teams.
- Strong understanding of digital acquisition channels and performance marketing.
- Hands-on experience with CRM/lifecycle marketing.
- Experience launching offline branding or merchandising projects is a strong plus.
- Experience working with influencers, ambassadors, or community marketing programs.
- Strong analytical and project management skills.
- Ability to manage multiple stakeholders and priorities simultaneously.
- English proficiency at Upper-Intermediate level or higher.
- Experience in marketplaces, mobility, delivery, or gig-economy products.
- Experience working with courier, driver, or supply-side audiences.
- Experience in fast-scaling international companies.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
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