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Senior Drivers Marketing Manager

inDrive
KazakhstanHybrid1mo ago
Employment
Full-time
Seniority
Senior

About the role

Key Responsibilities

  • Lead courier branding initiatives, including the development and distribution of courier merchandise, thermal bags, uniforms, and other branded materials. 
  • Coordinate end-to-end execution with cross-functional teams, ensuring high delivery quality and strong business results.
  • Identify growth opportunities through courier CRM communications and lifecycle marketing initiatives.
  • Work closely with CRM teams to improve courier activation, engagement, retention, and reactivation metrics.
  • Coordinate and optimize digital acquisition campaigns focused on courier growth (campaign setup and technical launch are handled by the digital team).
  • Analyze campaign performance and develop recommendations to improve efficiency and ROI.
  • Develop and scale influencer marketing and key opinion leader collaborations to strengthen courier community presence and employer branding.
  • Collaborate with regional and local teams to adapt supply marketing strategies to specific market needs.
  • Monitor market trends, competitors, and emerging acquisition channels.

Qualifications

  • 5+ years of experience in marketing, growth, CRM, or supply-side marketing.
  • Experience working with cross-functional and international teams.
  • Strong understanding of digital acquisition channels and performance marketing.
  • Hands-on experience with CRM/lifecycle marketing.
  • Experience launching offline branding or merchandising projects is a strong plus.
  • Experience working with influencers, ambassadors, or community marketing programs.
  • Strong analytical and project management skills.
  • Ability to manage multiple stakeholders and priorities simultaneously.
  • English proficiency at Upper-Intermediate level or higher.
  • Experience in marketplaces, mobility, delivery, or gig-economy products.
  • Experience working with courier, driver, or supply-side audiences.
  • Experience in fast-scaling international companies.

Why join us

  • Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
  • Develop your professional skills with access to mentoring, career consulting, and learning programs.
  • Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
  • Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
  • Work alongside people who take initiative, speak openly, and challenge themselves to grow.
  • Improve your language skills through co-financed courses and internal speaking clubs.

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