E-commerce Manager (Trading & Analytics)

<p><strong>Purpose of Position</strong></p> <ul> <li>CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories.. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.</li> <li>This role is responsible for maximising CASETiFY’s global DTC web and app revenue by owning day-to-day trading, site experience, and promotional strategy, and turning data and customer insights into actionable commercial decisions.</li> </ul> <p>&nbsp;</p> <p><strong>Job Description</strong></p> <ul> <li>Own day‑to‑day and weekly trading performance of the global DTC web and app, focusing on sales, conversion, and key site KPIs.</li> <li>Plan and manage the trading and promotion calendar across markets, including major campaigns, collab launches, and seasonal peaks.</li> <li>Oversee on‑site merchandising and product assortment so the right products, stories, and visuals surface at the right time in each market.</li> <li>Drive product discovery through search, SEO, and navigation improvements to help customers find and buy what they want easily.</li> <li>Lead site analytics and CRO testing, turning data and customer behaviour into clear actions to improve conversion and basket size.</li> <li>Govern all on‑site discount and promotional mechanics, ensuring offers are commercially sound and protect margin and brand.</li> <li>Partner closely with Marketing, CRM, Creative, Product, and Tech teams to coordinate campaigns and site changes that support trading goals.</li> <li>Report trading results and insights to senior stakeholders, highlighting risks, opportunities, and recommended actions.</li> </ul> <p>&nbsp;</p> <p><strong>Requirement</strong></p> <ul> <li>5–8 years of e‑commerce experience in a DTC brand, with hands‑on responsibility for trading, merchandising, or site performance.</li> <li>Proven track record of owning sales or revenue targets and planning promotions or campaigns to hit them.</li> <li>Strong skills in using web analytics tools (e.g. GA4) to understand customer behaviour and spot trading opportunities.</li> <li>Experience managing on‑site merchandising, content, and product launches across multiple markets.</li> <li>Comfortable working with promotion and discount mechanics (e.g. promo codes, bundles, flash sales) and measuring their impact.</li> <li>Able to work cross‑functionally with marketing, CRM, creative, product, and tech teams, communicating clearly and making data‑backed recommendations.</li> <li>Happy to work in a buzzing multicultural environment.</li> <li>Proficient in spoken and written Mandarin and English.</li> </ul>