E-commerce Marketing Manager - Singapore Based

About Us

Living in a Bubble (LIAB) is a fast-growing e-commerce brand specializing in premium campervan accessories. We operate in Australia and the United States across our DTC Shopify channels, serving a global community of van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.

We are scaling fast, and the E-commerce Marketing Manager role is critical to our next stage of growth.

The Role

We are hiring a hands-on, operational E-commerce Marketing Manager to own and grow our DTC business across our Australian and US Shopify stores. This is a player-coach role — you will lead a small marketing team of four specialists while remaining deeply hands-on in strategy, diagnosis, creative briefing, reporting, and trading reviews. You will not run platform-level campaign builds (your media buyer owns that), but you will coach, review, and step in when needed.

This role reports directly to Fernando, Co-founder of LIAB.

The Team You Will Manage

You will lead a remote team of four marketing specialists, all based in the Philippines:

• Media Buyer — owns paid media execution across Meta, Google, and TikTok
• Content Creator — owns short-form content production, UGC, and creative output
• Marketing Coordinator — owns campaign coordination, email/SMS execution, and project management
• A fourth specialist is being hired alongside this role to round out the team

You will work closely with operations, logistics, and product teams across the broader business.

Key Responsibilities

Strategy & Performance Ownership

• Own the overall marketing P&L for AU and US Shopify
• Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets
• Diagnose performance issues across the funnel and direct the team's response
• Make data-driven decisions about budget allocation, channel mix, and growth priorities

Team Leadership (the "Coach")

• Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews
• Set the team's weekly cadence: stand-ups, trading reviews, debriefs
• Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities
• Brief the content creator on UGC angles, hooks, scenes, and deliverables
• Hold the team accountable to deadlines, KPIs, and quality standards

Hands-On Execution (the "Player")

• Personally write and review creative briefs, test plans, and trading reports
• Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads
• Lead CRO improvements on product pages, checkout flow, and the mobile experience
• Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review
• Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV
• Step into operational work during fires (creative fatigue, MER drops, stockouts, launches)

Reporting & Communication

• Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses
• Review and challenge the media buyer's weekly performance reports
• Communicate directly and proactively with the founder team

What You Will Be Measured On

• Revenue growth across AU and US Shopify
• Profitable scaling — MER, blended ROAS, CAC efficiency
• Brand search volume growth across branded, non-branded, and category-level demand
• Team performance and development — KPIs hit, output quality, retention

Requirements

• 4+ years as a Marketing Manager (or equivalent) in a DTC e-commerce environment selling physical products
• Hands-on Shopify or Shopify Plus experience (non-negotiable)
• Direct experience marketing to the US market is strongly preferred
• Experience handling different Shopify store locations is a plus
• Experience with outdoor products is a plus
• Proven in-house team management — full-time employees, not just freelancers or agencies
• Comfortable managing a small team (3–6 people) while remaining hands-on
• Fluent in Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads at the read/interpret/coach level
• Strong understanding of MER, blended ROAS, CAC, LTV, AOV, and contribution profit
• Experience with email and SMS lifecycle marketing, CRO, and creative testing systems
• Business-fluent English, written and spoken
• Available 9AM-5PM Brisbane time

Benefits

Working Arrangement

• Full-time, remote
• AEST working hours (Brisbane time), approximately 9am–5pm
• Direct overlap with the Philippines-based team

Compensation & Benefits

The following benefits will apply after passing the 6-month probation period:

• Bi-annual bonus
• Paid leave and annual Paid Vacation leave
• Performance Bonus
• Direct ownership of marketing strategy across two growing markets
• Work with a passionate, fast-moving team building a category leader in the vanlife space