E-commerce Product Lead

At Bold.One, we don’t wait for momentum – we build it. As an e-commerce company we move fast, test boldly, and turn ideas into real results. And the real engine behind all that? Our people.

With 200+ ambitious teammates who own their work, learn fast, and lift each other up, this is a place where you’re trusted to think big and move with intent.

We’re looking for a E-commerce Product Lead with proven e-commerce experience – someone who thrives on driving product adoption, growth, and revenue. If you love testing, optimizing, and scaling products in a fast-paced environment, this is your place.

WHAT YOU WILL DO:

• Develop, implement, and own a marketing strategy for a variety of DTC e-commerce products

• Plan campaigns across the Google Ads/Meta channels

• Analyze performance data to identify wins, cut losses, and scale profitably

• Use data to evaluate product performance and prioritize improvements

• Collaborate with creatives, media buyers, operations, and supply teams

• Optimize ads, landing pages, offers, and funnels for maximum conversion

• Present insights and recommendations to leadership

• Stay ahead and act on market trends, competitors, and new growth opportunities

WHAT WE EXPECT:

• Strong background in e-commerce within Marketing Project Management and/or performance marketing

• Proven track record of successfully managing DTC or digital products

• Ability to create content that resonates with target audiences

• Strong communication and collaboration skills

• Strategic thinking and experience in turning vision into actionable plans

• Data-driven decision-making skills and experience tracking KPIs

• Comfortable working in a fast-paced, dynamic environment

• Fluent in English and Lithuanian

• Familiarity with analytics and marketing tools (Google Analytics, Meta Ads Manager, A/B testing tools, etc.)

• Experience working with the U.S. market

WE OFFER:

• Salary range: from 3200 EUR (Gross) according to qualifications;

• Workplace Flexibility: flexible work arrangements, including a hybrid working model;

• Well-being benefits: Enjoy the flexibility to choose between private health insurance or a wellness budget to support your overall well-being;

• Encouraging learning environment: opportunities for professional development, including a budget for books and online courses, and time for learning;

• Collaborative, dynamic & experienced team: a culture where diverse perspectives are valued and encouraged;

• Regular team building: activities to strengthen bonds with your colleagues through regular team events and outings;

• Referral bonuses: there is an opportunity to receive a reward for recommending someone to the team;

• Modern offices: offices in Vilnius and Kaunas city centers (shower, kitchen, Foosball & other benefits for a comfortable working environment);

• Office Perks: weekly snack refills, bun Wednesdays to brighten your midweek, and company lunch on the last Friday of each month;

• Celebrations & Events: company-wide events and celebrations, such as results overviews, Christmas parties, and summer events;

• Personal Celebrations: recognition of personal milestones and celebrations, such as birthdays and anniversaries.