I.E. Health – Marketing & Brand Growth Coordinator

**This is a Work Experience position available through Employ NV Youth Hub. All candidates will be considered after program eligibility is determined.**

Company: IE Health

Hours: Part Time

Program: WEX

Business Services Rep: Paul Yu

Number of Positions: 1

Job Summary:

The Marketing & Brand Growth Coordinator is responsible for growing I.E. Health’s digital presence, brand awareness, and inbound lead flow through high-quality video content, social media systems, and community engagement.

This role blends content creation, social media management, automation, and grassroots brand marketing. The ideal candidate is both creative and structured — someone who can produce compelling content while building systems that scale.

Key Responsibilities

Content Creation & Social Media

• Create, record, and edit short-form video content (Reels, Shorts, Stories)

• Manage and post content on I.E. Health’s Instagram account

• Maintain a consistent brand voice, tone, and visual identity
  

• Capture behind-the-scenes, educational, and lifestyle content
  

• Collaborate with Founder and coaches to ideate content themes

• Repurpose content across platforms when appropriate
  

Marketing Systems & Automation

• Build and manage automated Instagram DM flows
  

• Lead responses
  

• Program inquiries
  

• Booking prompts
  

• Organize and track inbound leads from social media
  

• Improve response times and client conversion pathways
  

• Work with existing software/tools to optimize lead capture
  

Brand Growth & Community Presence

• Identify and monitor local events, partnerships, and activations
  

• Fitness events
  

• Wellness expos
  

• Community gatherings
  

• Recommend and help coordinate brand presence at select events
  

• Support brand collaborations with local businesses and professionals
  

• Actively look for opportunities to increase local visibility and credibility

Performance Tracking

• Track content performance (reach, engagement, conversions)
  

• Provide basic reporting and insights
  

• Test and iterate content formats and messaging
  

• Make data-informed recommendations for growth
  

Required Qualifications

• Experience creating and editing short-form video content
  

• Strong understanding of Instagram and short-form content trends
  

• Comfortable being on camera and directing others on camera
  

• Ability to work independently and manage deadlines
  

• Strong organizational and communication skills

Preferred Qualifications

• Experience with fitness, wellness, or lifestyle brands
  

• Familiarity with:
  

• Instagram automation tools
  

• CRM or lead management systems
  

• Basic understanding of paid ads (a plus, not required)

• Local market knowledge (Las Vegas preferred)

Example Bonus Metrics:

• +$250 for 20 qualified leads/month
  

• +$150 for consistent month-over-month engagement growth
  

• +10% for campaigns tied directly to revenue