E-Mail Marketing Operations Analyst (Part-Time)

<p><em>InvGate is a fast growing SaaS company that develops products for IT management and service automation, used by clients in over 60 countries in industries such as banking, e-commerce, education and technology.<br><br></em></p> <p>We are looking for an <strong>Email Marketing Operations Specialist</strong> <strong>(Part-Time, 4 hours per day)</strong> who can execute, manage, and optimize our email marketing campaigns and nurturing workflows. The ideal candidate is detail-oriented, technically inclined, and comfortable working with marketing automation platforms to ensure campaigns are deployed accurately and perform effectively.</p> <p><br><em><strong>Your tasks:</strong></em></p> <ul> <li>Build and send email campaigns using predefined templates and provided copy.</li> <li>Maintain and update nurturing sequences to ensure they remain accurate and relevant.</li> <li>Manage audience segmentation in collaboration with Demand Generation and sales operations teams.</li> <li>Ensure proper setup of campaigns, including links, formatting, and tracking parameters.</li> <li>Monitor campaign performance and nurturing flows.</li> <li>Report on key email metrics such as open rates, click-through rates, and conversions</li> <li>Identify and flag inconsistencies, errors, or improvement opportunities in campaigns.</li> <li>Support ongoing optimization of email workflows and automation processes.</li> </ul> <p><em><strong><br>The ideal candidate:</strong></em></p> <ul> <li>Has experience working with email marketing platforms such as ActiveCampaign and/or HubSpot.</li> <li>Has previous experience in email marketing, marketing operations, or a related role.</li> <li>Is highly detail-oriented and able to follow structured processes accurately.</li> <li>Has a basic understanding of email marketing metrics and performance analysis.</li> <li>Is comfortable working with data, segmentation and marketing automation tools.</li> <li>Demonstrates curiosity and willingness to learn and improve technical skills.</li> <li>Can work collaboratively with cross-functional teams (Marketing, Demand Gen, Sales Ops).</li> <li>Is organized and capable of managing multiple campaigns simultaneously.</li> </ul> <p><em><br>We offer real opportunities for professional development, fully covered English classes, technical training both in-house and at educational centers, top-tier health insurance, a fixed amount for purchases in the food sector, reimbursement for remote work, and extended vacation and paternity leave.<br><br></em></p> <p>Our office is located in Belgrano, CABA. This position is <strong>Hybrid</strong>, requiring office attendance at least twice a week.</p>