Email Marketing Senior Principal

<p><strong>About Us:</strong><strong><br></strong>HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across <a href="https://www.highradius.com/software/order-to-cash/?ref=home">Order-to-Cash</a>, <a href="https://www.highradius.com/software/financial-close-and-reconciliation-software/">Close &amp;</a>&nbsp; <a href="https://www.highradius.com/software/financial-close-and-reconciliation-software/">Reconciliation,&nbsp; </a><a href="https://www.highradius.com/software/financial-consolidation-and-reporting/">Consolidation &amp; Reporting</a>, <a href="https://www.highradius.com/software/accounts-payable/">Accounts Payable</a>, <a href="https://www.highradius.com/software/b2b-payments/">B2B Payments</a>, and <a href="https://www.highradius.com/software/treasury-risk/">Treasury</a>. HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+&nbsp; enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and <a href="https://www.highradius.com/resources/customers/">more</a>. HighRadius has been consistently recognized as a <a href="https://www.highradius.com/resources/analyst-reports/">market leader</a> by Gartner, IDC, and&nbsp; Forrester. </p> <p><strong>Key Responsibilities: </strong><strong><br></strong></p> <ul> <li>Own end-to-end <strong>email marketing strategy and execution</strong> across cold outreach, nurture, reactivation, and pipeline acceleration programs.</li> <li>Continuously refine email messaging, sequencing, and targeting to improve <strong>conversion at every stage of the funnel</strong>.</li> <li>Identify bottlenecks and inefficiencies from <strong>MQL to SQL</strong>, and drive data-backed solutions to close gaps.</li> <li>Design, maintain, and leverage&nbsp;<strong>email and funnel dashboards</strong> to track engagement, conversion, and pipeline impact.</li> <li>Partner with Demand Generation, Content, and Sales teams to deliver scalable, repeatable programs.</li> <li>Lead regional and GTM-specific email initiatives (e.g., country or region-focused campaigns within EMEA, North America, and APAC).</li> <li>Run structured experimentation across copy, subject lines, cadence design, segmentation, and infrastructure and iterate fast.</li> <li>Ensure strong fundamentals around&nbsp;<strong>deliverability, compliance, list hygiene, and sender reputation</strong>.</li> </ul> <p><strong>You Are a Great Fit If :</strong></p> <ul> <li><strong>You think in funnels and outcomes.</strong> Metrics guide your decisions, and you care deeply about conversion and pipeline impact.</li> <li><strong>You balance strategy with execution.</strong> You can define the “what” and the “why,” and you’re equally comfortable driving the “how.”</li> <li><strong>You’re intellectually curious.</strong> You ask questions, challenge assumptions, and continuously look for better ways to operate.</li> <li><strong>You communicate with clarity.</strong> Your messaging is sharp, relevant, and written with intent.</li> <li><strong>You take ownership.</strong> You bring structure, urgency, and follow-through to every initiative you lead.</li> <li><strong>You have grit.</strong> You operate with the resilience, discipline, and problem-solving mindset.</li> </ul> <p><strong>Experience &amp; Tools :</strong></p> <ul> <li><strong>3–4 years of experience</strong> in Email Marketing within a B2B environment.</li> <li>Hands-on experience with:</li> <ul> <li>Smartlead</li> <li>HubSpot</li> <li>Snowflake</li> <li>Salesforce</li> </ul> <li>Experience in <strong>B2B SaaS</strong>, especially enterprise or mid-market, is a strong advantage.</li> </ul>